Marketing Operations Manager

🕒 September 26

🇺🇸 United States – Remote

💵 $105k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 2%

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• Open for 45 days.
• Jobs at this company usually fill in 87 days.

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Deque Systems, Inc

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1999

💼 Consulting

☁️ SaaS

🏢 Enterprise

Consulting • SaaS • Enterprise

Deque Systems, Inc. is an AI-powered digital accessibility company that provides a SaaS platform, tools, and services to help organizations test, monitor, and remediate accessibility issues across web and mobile products. Their product suite (Axe DevTools, Axe Monitor, Axe Auditor, Axe Assistant, Axe MCP Server and the open-source axe-core) enables automated and guided manual testing, in-IDE fixes, site-wide monitoring, and AI-backed support. Deque also offers accessibility audits, consulting, and role-based training (Deque University) to help enterprises achieve compliance with standards like WCAG, ADA, and the European Accessibility Act.

📋 Description

• Serve as primary administrator for HubSpot Marketing Hub, including users, permissions, properties, integrations, and platform hygiene • Build, test, QA, and deploy email campaigns, nurture workflows, landing pages, forms, CTAs, and lists • QA campaigns for links, personalization tokens, rendering, mobile display, and accessibility • Manage the campaign calendar and keep launches on schedule • Maintain naming conventions, folder structure, and campaign taxonomy • Administer lifecycle stages, lead scoring, Signals, and MQL definitions • Manage sales handoffs, SLAs, and follow-up tracking • Maintain HubSpot/Salesforce data synchronization and resolve field mapping and data conflicts • Perform database hygiene, including deduplication, enrichment, segmentation, bounce management, and unengaged-contact management • Manage subscription preferences, suppression lists, email deliverability, sender reputation, authentication, and inbox placement • Build and maintain dashboards for campaign performance, funnel conversion, and pipeline contribution • Own UTM governance and campaign tracking • Deliver reporting to marketing and sales leadership and investigate data anomalies • Administer and integrate webinar, enrichment, event registration, advertising, and sales engagement tools • Support registration, lead capture, and follow-up operations for Deque events, including axe-con • Evaluate tools, document the martech stack, and retire redundant tools • Document processes for repeatable campaign execution • Ensure marketing emails, forms, and landing pages conform to WCAG standards • Maintain compliance with GDPR, CAN-SPAM, CASL, and related contact-data requirements

🎯 Requirements

• 5+ years in marketing operations, demand generation operations, or a closely related role • Deep, hands-on HubSpot experience, including day-to-day administration of a Marketing Hub instance • Working knowledge of Salesforce and marketing-sales data flows • Demonstrated ownership of lead lifecycle design, scoring models, and routing logic • Strong analytical skills and spreadsheet proficiency • Confidence building reports and explaining data insights to non-specialists • Meticulous attention to detail, especially in QA • Clear written communication and documentation skills • Ability to manage multiple concurrent campaigns and prioritize independently • Familiarity with agentic workflows and automation capabilities • Nice-to-have: HubSpot certifications (Marketing Hub, Marketing Software, Reporting) • Nice-to-have: B2B SaaS experience, particularly with a technical or developer-facing audience • Nice-to-have: Familiarity with WCAG, ADA, or Section 508, or genuine interest in learning them • Nice-to-have: Experience with SQL, a BI tool, or marketing attribution modeling • Nice-to-have: Experience supporting an ABM program or sales-led enterprise motion • Resume and cover letter required • Reference and background checks required

🏖️ Benefits

• Equal Employment Opportunities • Reference and background checks • Opportunity to work for a women-owned and operated company • Flat and welcoming organizational structure • Support systems and collaboration with accessibility experts • Opportunity to contribute to W3C Accessibility Working Groups • Opportunity to work with a mission-driven web accessibility software and services company

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