Senior Marketing Operations Analyst

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $82.6k - $108.5k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Newsela

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

📚 Education

🛍️ eCommerce

👥 B2C

💰 $100M Series D on 2021-02

Education • eCommerce • B2C

Newsela is a fast-growing education technology startup with a single ambitious goal: Meaningful classroom learning for every student. We provide engaging, relevant instructional content for teachers that both educates and inspires. With nearly two million teachers signed up, Newsela is helping kids improve their reading skills in all 50 states and more than 150 countries. We seek passionate, creative employees with quick minds and warm hearts. If you believe that all students deserve a more rigorous, more personalized learning experience, please apply to join our team.

📋 Description

• Own key components of Marketing’s measurement, analytics, and reporting infrastructure • Report to the Director of Marketing Operations • Lead cross-functional alignment with Finance and Sales Operations to establish consistent reporting and auditing • Own and architect full-funnel marketing reporting in Salesforce and Tableau, defining KPIs • Define and standardize scalable analytical processes and reporting methodologies across tools • Establish KPIs and benchmarks for testing and future modeling • Synthesize data from Marketo, Google Analytics, Google Ads, LinkedIn Ads, and other sources to provide holistic performance insights • Design, implement, and govern multi-touch attribution and marketing influence models • Assess campaign performance across channels and funnel stages to identify required data structures and analytical approaches • Scope and implement data structures for creating, auditing, visualizing, and building Marketing reports • Drive cross-functional data integration initiatives supporting company operations workflows • Own the roadmap and implementation for unifying disparate marketing data sources for end-to-end analysis • Build predictive models and forecasts for MQLs, pipeline, and bookings using top-down and bottom-up methodologies • Lead complex cross-functional analyses to improve data quality and support business decisions • Develop analytical frameworks to surface insights, trends, and marketing optimization strategies • Deliver weekly executive-level reporting and strategic recommendations • Translate complex analyses into clear stories and recommended actions for marketing team members and executives

🎯 Requirements

• 5+ years of progressive experience in marketing analytics or operations • Advanced proficiency in Excel and/or Google Sheets, including analysis and synthesis of complex datasets • Experience applying statistical modeling, forecasting, and advanced analytical techniques to business and marketing performance • Demonstrated experience developing marketing attribution methodologies, including multi-touch attribution and marketing influence models • Strong understanding of the marketing and sales funnel, including MQL, pipeline, bookings, conversion, and related performance metrics • Experience building scalable reporting frameworks, dashboards, and KPI measurement systems • Strong communication and data storytelling skills, translating complex analyses into clear insights and recommendations for technical and non-technical audiences • Ability to build cross-functional relationships and influence stakeholders across Marketing, Sales, Finance, and leadership • Working knowledge of Salesforce, Marketo, Tableau, Google Analytics, or similar platforms • Bachelor’s degree in Mathematics, Statistics, Computer Science, Analytics, or a related quantitative field, or equivalent practical experience (preferred experience) • Experience with Chili Piper, Salesloft, Google Ads, Meta Ads, LinkedIn Ads, or similar marketing and sales technology platforms (preferred experience)

🏖️ Benefits

• Comprehensive medical benefits with employer contribution to premiums and HSA accounts • Gym reimbursement • Pet insurance • Free access to the Calm app and Rocket Lawyer • Fully remote work arrangement • Monthly tech stipend for work-from-home needs • Parental leave • Fertility support • Adoption support • 401(k) plan with employer match • Flexible PTO • Paid sick time off • Company holidays and winter break (Dec 24th–Jan 1st) • Annual learning and development allowance for external training, classes, workshops, conferences, and educational materials • Incentive stock options • Employer benefits • Opportunity to help shape the future of education and improve the lives of students and teachers