Senior Marketing Automation Specialist

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 12%

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Anteriad

201 - 500 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Anteriad is a company specializing in B2B data solutions and marketing services. They offer a wide range of services to enhance marketing strategies, including Audience Identification and Activation, Demand Generation, BDR and SDR-as-a-Service, and Analytics and Intelligence. The Anteriad Marketing Cloud provides a platform for programmatic advertising and content syndication, helping companies optimize their multi-channel marketing efforts. Certified as a top data provider, Anteriad's data solutions aim to drive customer acquisition, improve ROI, and support AI-powered marketing strategies. They are recognized for high data quality and transparency, catering to global clients who seek to enhance their marketing effectiveness with data-driven insights and strategies.

📋 Description

• Serve as the day-to-day trusted advisor and primary point of contact for assigned B2B client accounts • Manage project intake, timelines, deliverables, scope, and client expectations • Partner with clients to plan marketing roadmaps and translate business goals into production-ready Eloqua campaign briefs • Lead regular status meetings and navigate client legal, compliance, and brand review processes • Design, test, and execute complex automated multi-step nurture programs, event-triggered streams, and batch emails using Eloqua Campaign and Program Canvases • Build and maintain HubSpot workflows, lists, and reporting • Code, edit, and troubleshoot responsive HTML/CSS email templates, landing pages, and web forms • Implement advanced B2B lead scoring, custom data objects, automated segmentation, and bidirectional CRM synchronization with Salesforce, Microsoft Dynamics, or Oracle CX • Generate performance reports, analyze deliverability, engagement, and conversion metrics, and present optimization strategies to clients

🎯 Requirements

• 5+ years of hands-on, daily technical configuration and campaign deployment experience specifically within Oracle Eloqua • 3+ years of hands-on HubSpot experience, including workflows, lists, and reporting • Deep understanding of complex B2B buying lifecycles, lead routing protocols, account-based marketing (ABM), and revenue operations (RevOps) • 3+ years in an agency or client-facing corporate role with proven success managing client communication, expectations, and feedback loops • Strong working knowledge of HTML/CSS for email rendering • Advanced Microsoft Excel skills for data management • Experience with native CRM integrations • Strong understanding of email deliverability best practices and global data privacy regulations (GDPR, CCPA, CAN-SPAM) • Strong understanding of relational databases and data structures, including deduplication and segmentation logic transferable across marketing automation/selection tools • Oracle Certified Eloqua Master or Luminary status highly preferred • HubSpot certifications in Marketing Software or Workflows are a plus

🏖️ Benefits

• Flexible PTO • Training & development with unlimited access to Percipio LMS • Mix of collaborative & independent work • Community outreach via Anteriad Cares, encouraging staff to take time to volunteer • Professional mentoring program with career guidance from leadership • Comprehensive medical coverage with choice of 3 plans • Dental and vision coverage • Company-paid short-term disability, long-term disability and life insurance • Optional supplemental life, accident and critical illness insurance plans • 401K with company match • Generous paid holiday schedule • Fully paid primary caregiver leave (12 weeks) • Parental bonding leave (2 weeks)

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