Marketing Operations Manager

🕒 September 18

🇺🇸 United States – Remote

💵 $89k - $116k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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FranklinCovey

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

💼 Consulting

📣 Marketing

🏥 Healthcare

Consulting • Marketing • Healthcare

FranklinCovey is a global leader in organizational transformation, specializing in developing exceptional leaders, teams, and cultures that drive business results. They provide a range of services including training courses, executive coaching, and consulting, focusing on personal and interpersonal effectiveness to enhance individuals' skills and overall team performance. With tools such as the All Access Pass and the 7 Habits of Highly Effective People®, FranklinCovey empowers organizations to achieve consistent, breakthrough results in various sectors.

📋 Description

• Own cross-division lead and contact strategy, defining how records are structured, segmented, and prioritized • Manage lead scoring optimization, campaign operations, and event roster reconciliation • Own full-funnel management, lead lifecycle operations, and nurture program execution • Own event lead-capture tooling, including data enrichment, integration, Salesforce synchronization, troubleshooting, and reporting • Serve as a marketing operations point of contact for Salesforce by managing the request queue and coordinating with Business Transformation and Operations • Communicate process changes across Marketing and Operations • Build SOPs, rollout communications, and field training for lead strategies, outbound list additions, and process and flow changes • Ensure leads are captured, scored, and measured accurately from first touch through sales-accepted pipeline • Keep marketing and sales data, campaigns, and processes aligned

🎯 Requirements

• Bachelor’s degree in Marketing, Operations, or a directly related field • 5+ years of marketing operations, revenue operations, or related experience • Hands-on Salesforce administration and CRM operations experience, including managing requests and queues, integrations, and data flow • Experience with funnel and lifecycle operations (MQL/SAL/SQL and nurture) across marketing automation and CRM systems • Strong analytical skills with experience in pipeline, attribution, and marketing performance reporting • Experience building process documentation (SOPs) and delivering field enablement and training • Strong written and verbal communication and cross-functional collaboration skills • Ability to manage multiple projects and priorities in a fast-paced environment

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • HSA • Employee stock purchasing program • 401(k) • Paid time off • Holiday pay

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