Senior Manager, Marketing Operations

🔥 22 hours ago

🇺🇸 United States – Remote

💵 $134k - $149k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 7%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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InStride Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🛡️ Insurance

🏥 Healthcare

💰 $26M Venture Round on 2022-10

Consulting • Insurance • Healthcare

InStride Health is a provider of specialty outpatient care for pediatric anxiety and OCD, focused on children, teens, and young adults aged 7 to 22. The company offers a research-based clinical model developed at a Harvard-affiliated medical school. InStride Health provides a dedicated care team, personalized treatment plans including individual therapy, family therapy, exposure coaching, and medication management. They aim to help young people face their fears, build resilience, and support families. The service is covered by most major insurances and available in several states such as CT, MA, ME, NH, NJ, NY, OH, PA, RI, and VA.

📋 Description

• Govern the CRM and connected marketing tools, including data model, automation, permissions, and data quality • Maintain reliable connections between the CRM, website, analytics tools, and clinical systems • Set strategy and priorities and drive execution with Marketing, Territory Management, Product, Admissions, Clinical Operations, Data Science, Analytics, and other teams • Manage and develop the CRM Administrator • Define the family/provider journey from first contact through application, evaluation, and enrollment • Partner with data science and analytics on lead scoring, routing, and attribution • Represent commercial and marketing needs in product and engineering planning • Build and maintain marketing and sales audiences • Use AI to identify campaign opportunities, underserved territories, expanded plan coverage, and application drop-off points • Design automated processes for routing provider interest to territory managers • Provide payor reporting on utilization, geographic coverage, and referral volume by plan

🎯 Requirements

• 5+ years in CRM systems management OR marketing/revenue operations • Hands-on experience rebuilding or significantly restructuring a CRM • Hands-on Zoho CRM experience preferred; equally deep HubSpot or Salesforce experience considered • Proven experience directly managing people, including hiring, developing, and holding a direct report or team accountable • Track record of supporting a sales team with measurable gains in efficiency and output • Real experience using AI and automation to build functioning solutions • Strong strategic thinking across marketing strategy, systems, and data flows • Comfort with funnel and conversion analytics • Familiarity with website lead capture and behavior tracking, including forms, GA4, Segment, or similar • Strong collaboration skills, high attention to detail, and problem-solving mindset • Healthcare, behavioral health, or HIPAA-regulated environment experience is a plus but not required

🏖️ Benefits

• 401k with match • Flexible PTO • Paid holidays • Paid service days • 4 week paid sabbatical • 12 week paid parental leave • Health benefits starting on your first day • Fully virtual work from home • Periodic in-person retreats