Manager, Marketing Operations

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $95k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

WorldatWork

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1958

📚 Education

👥 HR Tech

Education • HR Tech

WorldatWork is a global leader in Total Rewards education and research. The organization provides HR professionals with the skills and credentials that are highly valued in the industry, especially among Fortune 500 companies. With over 65 years of experience, WorldatWork focuses on strategic total rewards programs that aim to attract, retain, and nurture skilled workforces. These programs include employee compensation, benefits, well-being, recognition, and comprehensive strategies for organizational performance. WorldatWork also offers various courses, certifications, and resources to help HR teams grow and succeed.

📋 Description

• Own the administration, governance and optimization of HubSpot • Serve as Marketing’s primary partner for HubSpot integration with Salesforce and other marketing platforms • Manage end-to-end email marketing operations, including campaign builds, testing, scheduling, deployment, quality assurance, deliverability and optimization • Develop and manage marketing automation, nurture programs and lifecycle journeys supporting acquisition, engagement, conversion, renewal and re-engagement • Own audience segmentation and targeting, including dynamic lists, personalization, suppression criteria and campaign audiences • Ensure accurate flow and appropriate use of marketing and customer data across HubSpot, Salesforce and other platforms • Partner with internal teams on data quality, governance and database health • Translate campaign and business objectives into scalable marketing workflows and automated customer experiences • Establish standards for campaign setup, tracking, lead capture, lifecycle management and marketing data practices • Serve as Marketing’s martech subject-matter expert • Evaluate platforms, integrations and process improvements with IT, vendors and internal stakeholders • Partner with integrated marketing, growth and analytics, creative and agency resources to execute high-volume, multi-channel campaigns • Identify opportunities to automate manual processes and improve workflow efficiency, quality and scalability • Provide outstanding customer service internally and externally • Perform other duties as assigned

🎯 Requirements

• 5+ years of experience in marketing operations, marketing automation, lifecycle marketing, CRM or related disciplines • Significant hands-on experience with HubSpot required • Salesforce experience strongly preferred • Experience developing and executing email campaigns, automated workflows, audience segmentation, personalization and customer lifecycle journeys • Strong understanding of CRM and marketing automation integrations, data flows, lead capture, campaign tracking and lifecycle management • Experience with email deliverability, testing, quality assurance and optimization • Strong understanding of email marketing best practices • Experience managing marketing data quality, audience segmentation and database governance • Strong understanding of digital campaign tracking and measurement, including UTM structures, campaign taxonomy and attribution fundamentals • Ability to translate marketing and business objectives into scalable technical solutions, automated workflows and efficient processes • Strong project management, analytical, problem-solving and organizational skills • Ability to manage multiple priorities in a high-volume marketing environment • Collaborative and service-oriented approach • Ability to work effectively across Marketing, technology partners, business stakeholders and external vendors • Experience supporting multiple products, audiences or business lines in an association, membership organization, B2B or similarly complex marketing environment preferred

🏖️ Benefits

• Ongoing professional development training opportunities • Health insurance • Dental insurance • Vision insurance • Well-being benefits • Health savings account • Flexible spending account • Retirement plan • Annual discretionary bonus with a target of 10% of base salary • Remote work option