Senior Marketing Operations Specialist

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $100k - $140k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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G2

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

G2 is a business software review platform that provides insights to potential buyers through over 2. 5 million real user reviews. The platform covers a wide range of software categories including project management, video conferencing, e-commerce platforms, CRM, AI chatbots, and many more. G2 empowers businesses to discover and compare software options to make informed purchasing decisions. It serves as a resource for marketers, sales professionals, IT and finance departments to optimize their software investments. Additionally, G2 offers solutions for software vendors to enhance their profiles and reach more buyers.

📋 Description

• Build and maintain operational reporting on funnel performance, lifecycle stage conversion, routing efficiency, and campaign engagement metrics • Partner with BI and Data teams on dashboard development and operational analytics • Validate reporting outputs and troubleshoot data discrepancies across Salesforce, Marketo, and connected GTM systems • Identify trends, gaps, and optimization opportunities through data analysis and report findings to the Director of Marketing Operations • Manage lead and contact scoring models aligned to buying intent, engagement signals, and funnel stage • Own RingLead routing logic and lead/account matching across sales teams • Improve speed-to-lead and inbound lead qualification frameworks • Perform daily QA on Marketo smartlists, Salesforce routing reports, and RingLead workflows • Troubleshoot and resolve lead routing and scoring issues and escalate systemic issues to the Director of Marketing Operations • Manage the Marketing-to-Sales handoff process, including sales alerts and follow-up flows • Use AI tools to cross-reference and reconcile records across Salesforce, Marketo, and 6sense during QA • Apply AI tools to accelerate recurring reporting and QA tasks and suggest workflows for automation • Report directly to the Director of Marketing Operations and operate independently across analytics and systems work • Own higher-complexity strategic systems work, including Clay administration, enrichment platform strategy, data architecture, and sales handoff/engagement workflows using Groove and Qualified

🎯 Requirements

• 3+ years of experience in marketing operations, marketing analytics, or a related data/systems role, ideally at a B2B SaaS or technology company • Hands-on experience with marketing analytics or reporting tools • Deep understanding of core marketing KPIs and what drives them • Working knowledge of Salesforce and Marketo, or similar CRM/marketing automation platforms • Experience with, or strong aptitude for, lead routing and scoring logic • Comfortable profiling, cleaning, and reconciling record-level data across systems • Strong attention to detail and a QA mindset • Interest in or exposure to using AI tools for analysis or QA work • Strong communication and organizational skills • Experience presenting to senior leadership teams • Experience with RingLead or a similar lead routing/matching tool (helps application stand out) • Experience with a BI tool such as Looker or Tableau (helps application stand out) • Basic SQL proficiency and ability to identify and fix code with data analytics teammates (helps application stand out) • Must be authorized to work in the United States without restriction • Must not require current or future sponsorship to work in the United States

🏖️ Benefits

• Flexible work • Ample parental leave • Unlimited PTO • Inclusive and diverse workplace • People-led employee resource groups • G2 Gives philanthropic program • AI-assisted hiring review with option to opt out without disadvantage