Senior Manager, Marketing Operations

🕒 Yesterday

🇺🇸 United States – Remote

💵 $160k - $200k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 8%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Talkiatry

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

👥 B2C

Healthcare • B2C

Talkiatry is a virtual psychiatry provider that delivers 100% online psychiatric care and medication management. The platform matches patients to licensed psychiatrists and other clinicians, offers follow-up care with the same provider, and treats conditions such as ADHD, anxiety, depression, bipolar disorder, OCD, PTSD, insomnia and peripartum/postpartum needs. Talkiatry operates in-network with major insurers, provides copay estimates, a patient portal, and resources like quizzes and medication information. The site notes its clinicians average 10 years of experience, represent multiple subspecialties, and speak many languages.

📋 Description

• Lead the strategic evolution of Talkiatry's communication platform and data infrastructure • Manage Dev & Deployment operations responsible for building and shipping • Own the marketing operations ecosystem end-to-end, including automation workflows, data architecture, experimentation, and reporting • Manage the people, processes, and technology used to deploy marketing operations work • Partner with Marketing Technology, Growth, Product, Data, and Engineering to power campaigns, journeys, and automations • Build and develop the Dev & Deployment team • Set priorities, review build quality, and grow technical capabilities across direct reports and contractors • Own resourcing and workload planning for template and campaign builds, journey development, and infrastructure work • Build scalable, reusable infrastructure with Marketing Technology, Product, Data, and Engineering • Reduce ad hoc builds and integrate AI across the patient lifecycle • Document processes and maintain performance dashboards • Ensure workflows and data integrations meet HIPAA and other regulatory requirements • Own campaign operations end-to-end across email, SMS, and push, including deliverability, resourcing, timelines, QA, and stakeholder communication • Serve as internal platform expert on Iterable and supporting tools including Mailgun and Twilio • Troubleshoot operational issues for internal teams • Design and run experimentation frameworks, including AI-powered A/B and multivariate testing • Evaluate emerging AI tools and introduce new channels and contextual personalization into the patient journey

🎯 Requirements

• Bachelor's degree in Marketing, Business, Computer Science, Analytics, or equivalent relevant experience • 7 to 10 years owning a marketing automation platform as a technical operator • Experience managing the platform's technical backbone, including data feeds, API integrations, event schemas, content/template infrastructure • Experience managing technical staff or contractors • Iterable proficiency strongly preferred, including workflows, catalogs, webhooks, API-based sends, and real-time event-driven triggers • Experience with comparable customer engagement platforms such as Braze, HubSpot, Customer.io, or Marketo considered • Strong SQL skills • Hands-on experience with data warehouses such as Snowflake or similar, CDPs, CRM systems, and real-time event tracking/streaming pipelines such as Segment • Ability to write and troubleshoot queries independently • Solutions architecture experience connecting marketing systems with product, data engineering, and clinical/operational systems • Knowledge of trigger logic, suppression rules, schema design, event instrumentation, and real-time decisioning • Comfort operating in a regulated healthcare environment • HIPAA familiarity strongly preferred • Working knowledge of AI/ML models in lifecycle marketing, including send-time optimization, content personalization, and predictive segmentation • Ability to evaluate vendor claims and integration requirements • Authorization to work in the U.S. as required by Form I-9/E-Verify

🏖️ Benefits

• Medical, dental, and vision insurance effective day 1 of employment • 401(k) with match • Generous PTO • Paid holidays • Paid parental leave • Learning and professional development opportunities • Collaborative environment • Team well-being focus • Equity