Marketing Technology Manager

🔥 4 hours ago

🌵 Arizona, California, +16 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote 🧀 Wisconsin – Remote

💵 $125k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 0%

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Hinshaw & Culbertson LLP

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1934

⚖️ Legal

🛡️ Insurance

🏥 Healthcare

Legal • Insurance • Healthcare

Hinshaw & Culbertson LLP is a national law firm that provides litigation, business advisory, and regulatory compliance services to clients across the United States. The firm publishes frequent insights, alerts, webinars and press releases on topics such as insurance law, healthcare compliance, antitrust, and AI-related business interruption risk, and maintains multiple offices and leadership, diversity, and pro bono initiatives. Hinshaw serves clients in leading industries with legal representation and advisory work, and highlights practices and hires in insurance and healthcare among other areas.

📋 Description

• Develop and maintain a marketing technology roadmap supporting marketing, business development, communications, and client engagement priorities • Evaluate marketing technology needs and recommend solutions improving efficiency, data quality, user adoption, and reporting • Translate business needs into technology priorities, requirements, and implementation plans • Monitor legal marketing technology developments and recommend modernization opportunities • Serve as primary business owner for CRM, email marketing, website/content management, experience management, analytics, and related platforms • Oversee platform administration, configuration, data hygiene, user access, issue resolution, enhancements, integrations, and vendor coordination • Manage system upgrades, testing, launches, and adoption plans with IT, vendors, and internal stakeholders • Lead CRM strategy, adoption, data governance, reporting, and process improvement • Develop dashboards, reports, and data tools to evaluate campaigns, engagement, experience data, contact quality, and business development activity • Improve data capture and integrity across systems • Use data and platform insights to improve targeting, segmentation, follow-up, measurement, and marketing effectiveness • Lead marketing technology projects from requirements gathering through implementation, training, rollout, documentation, and optimization • Recommend improvements to project management and workflow tools, intake, prioritization, visibility, and accountability • Support integrations, data flows, access controls, and governance with administrative teams • Create and maintain process documentation, training resources, system guides, and adoption plans • Oversee marketing technology resources and manage vendor relationships, service levels, budgets, renewals, timelines, and issue escalation • Provide guidance, coaching, and day-to-day direction to marketing technology support team members • Promote a service-oriented, solutions-focused approach across the Marketing & Business Development team

🎯 Requirements

• Bachelor's degree required • 6+ years of experience in marketing technology, marketing operations, CRM, digital marketing, or related roles • Senior-level candidates should bring deeper platform ownership and/or people leadership experience • Strong working knowledge of CRM, email marketing, website/content management, experience management, analytics, project management, and related marketing technology platforms • Experience improving CRM adoption, data quality, reporting, segmentation, mailing lists, and marketing workflows • Ability to translate business needs into technology requirements, practical workflows, and clear implementation plans • Strong project management, problem-solving, and change management skills • Ability to work effectively with technical and non-technical stakeholders, including attorneys, marketing colleagues, IT, finance, and outside vendors • Strong communication, training, documentation, and presentation skills • Excellent attention to detail, sound judgment, and discretion in handling confidential information • Must reside in AZ, CA, DC, FL, IL, IN, LA, MA, MD, MN, MS, MO, NJ, NY, PA, RI, TX, VA, or WI

🏖️ Benefits

• Competitive compensation • Flexible benefits program • Generous 401(k) plan • Reasonable accommodations for individuals with disabilities • Supportive environment encouraging work-life balance • Career development • Professional growth opportunities • Collaborative and inclusive work culture