Marketing Operations Specialist

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $86k - $144k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Talkdesk

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

🤝 B2B

🤖 Artificial Intelligence

🏥 Healthcare

💰 $230M Series D on 2021-08

B2B • Artificial Intelligence • Healthcare

Talkdesk is an AI-powered customer experience platform designed to revolutionize the way businesses interact with their customers. Tailored for various industries, Talkdesk seamlessly integrates with existing systems to enhance customer service and agent productivity through hyper-personalized, context-aware experiences. With a focus on sectors such as financial services, healthcare, retail, and government, Talkdesk empowers organizations to scale operations, automate routine tasks, and optimize resource allocation, ensuring secure and efficient service delivery across all channels.

📋 Description

• Own the technical operation of the account-based marketing orchestration layer • Translate intent-platform signals into automated, sequenced actions across marketing automation and CRM systems • Partner with campaign and field marketing teams to deliver programs to the right accounts at the right moment • Administer and improve marketing technology systems, workflows, API calls, integrations, and syncs • Diagnose, fix, and document system failures and performance issues • Design and build AI-powered workflows using qualitative signals and firmographic data for dynamic lead scoring and routing • Write API calls, design orchestration logic, test edge cases, and iterate based on conversion outcomes • Build and manage enrichment workflows combining behavioral, intent, firmographic, and web-research data • Create account-level intelligence profiles covering buying-committee engagement and organizational priorities • Document field mappings, AI orchestration logic, and routing-rule changes • Build self-service reporting and dashboards for campaign performance, list quality, and lead status • Create enablement resources for troubleshooting routine tasks and using AI tools • Audit marketing automation-to-CRM field mappings and establish ownership of inbound routing rules • Deploy agentic AI workflows and automate manual ABM orchestration sequences • Monitor lead-sync exceptions and ensure regressions are identified before impacting Sales

🎯 Requirements

• 3 to 5 years in B2B SaaS Marketing Operations, Revenue Operations, or a systems-adjacent role • Hands-on marketing automation and CRM administration, including configuring and maintaining MAP-to-CRM syncs • Demonstrated ability to build and deploy an automated workflow that calls external APIs, whether webhooks, REST APIs, or LLM endpoints, in a production environment • Native fluency in B2B funnel mechanics: MQL definitions, lifecycle stage transitions, opportunity lifecycles, and attribution models • Experience coaching or enabling non-technical stakeholders on new tools, AI workflows, or self-service reporting • Hands-on administrative experience with intent data platforms, routing engines, and ABM orchestration • Prior experience building LLM-powered workflows for lead scoring, routing, or qualification • Comfort reading and writing JSON, working with REST APIs, and debugging integration errors independently • Required written application response of 200 words maximum • Ability to perform primarily computer-based office-environment work, including extended periods of sitting or standing

🏖️ Benefits

• Medical, Dental, Vision, Life and Disability Insurance • Employee Assistance Program (EAP) • 401(k) plan • Uncapped paid time off program for exempt employees • Accrual-based paid time off program for non-exempt employees • 14 paid holidays each year • Long term incentives in the form of equity • Short term incentives of either bonus or commission • AI-assisted interview process with consent requested before recording • Inclusive culture and employee assistance initiatives