Digital Marketing Operations Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Instant Impact

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

📣 Marketing

🎯 Recruiter

💼 Consulting

Marketing • Recruitment • Consulting

Instant Impact is a global talent solutions provider focused on helping mid-sized businesses navigate the complexities of recruiting top talent. With a variety of services including Recruitment Process Outsourcing (RPO), Modular RPO, and Executive Search, Instant Impact aims to simplify the hiring process, leverage cutting-edge technology, and provide expert consulting services to ensure that organizations can hire efficiently and effectively. The company prides itself on high client retention rates and a data-driven approach to recruitment, making it a trusted partner for growing companies looking to fulfill their talent needs.

📋 Description

• Own website(s) functionality and marketing technology that facilitates revenue growth and healthy KPIs. • Lead the evaluation, planning, scheduling, deployment, execution, and maintenance of site functionality and marketing technology. • Take responsibility for uptime of marketing platforms and ensure systems function reliably for customers. • Liaise with departments and sometimes manage projects to integrate marketing technology platforms with company systems and processes. • Own digital customer journeys across B2B and Direct-to-Consumer channels. • Identify opportunities to improve customer journeys and revenue growth. • Align digital marketing touchpoints with customer acquisition and track success across the customer journey. • Implement personalization and segmentation across site and email platforms. • Communicate technical possibilities clearly to internal teams and customers when needed. • Own KPIs and related metrics for websites, apps, and third-party platforms, including conversions, conversion rate, cart size, returns, and customer experience. • Own departmental reporting tools, primarily Google Analytics and platform performance data. • Serve as the main contact for digital marketing reporting needs. • Build ad hoc reports for digital platforms. • Own and monitor the digital technology budget. • Manage digital marketing specialists, including scheduling, performance reviews, and bonus/salary reviews. • Lead candidate searches for new talent when needed. • Manage outside agency and vendor relationships for timely, on-budget delivery and positive results. • Evolve responsibilities as ecommerce and digital marketing technologies change.

🎯 Requirements

• 5-10 years of digital marketing experience with a strong understanding of key digital marketing principles. • 3-5 Years BigCommerce or Shopify website; BigCommerce preferred with BigCommerce B2B App/Module • Must have at least five (5) years minimum experience managing e-commerce websites doing a minimum of $10M a year or more with more than 500 product variations • Must have 2 years’ experience with API data flows synching cross-channel marketing data (examples: from BigCommerce to Klaviyo, or API to limited BigCommerce segments) • Expert understanding of website technologies, HTML/CSS, content management systems • Experience executing and reporting on campaigns/activities with digital marketing tools such as Klaviyo, Yotpo, JustUno or similar programs that add to marketing automation capabilities • 3-5 Years Google Analytics/GA4 or similar analytics tool • Must have one (1) years of experience managing budgets and ideally 1 to 3 direct reports for digital marketing and websites. • Must have advanced Excel reporting skills and have a strong background in creating, reading, and making suggestions based on data. • Experience working with B2B and Direct-to-Consumer audiences • Strong communication and project management skills. • Experience with Microsoft Office Suite (such as Outlook, Word, and PPT). • Bachelor’s Degree in Marketing or Business; coursework in digital media, web design, and/or computer programming is highly preferred. • Hands-on knowledge and experience managing day-to-day ecommerce operations and digital marketing tools. • Excellent oral and written communication skills. • Ability to manage multiple projects simultaneously and independently. • Attention to detail and strong organizational skills.

🏖️ Benefits

• Competitive Salary • Bonus • Medical/Dental/Vision/Life Insurance • PTO • Employee Discount