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Social Media Marketing Manager – Healthcare

Job not on LinkedIn

🔥 2 minutes ago

🏈 Ohio – Remote

infoinfo

⏱ Part Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

Where this job comes from

Posted on DrHouse's careers page, not through a job board

First seen by Remote Rocketship 2 minutes ago

Logo of DrHouse

DrHouse

51 - 200 employees

Founded 2022

🏥 Healthcare

👥 B2C

💰 $3.5M Seed Round - DrHouse on 2024-05

Healthcare • B2C

DrHouse is a U. S. -wide telehealth provider that connects patients with board-certified physicians through a mobile app and secure video visits. It offers on-demand virtual primary care and urgent care services, online prescriptions and refills, lab tests, and other non-emergency treatments across men’s and women’s health, dermatology, chronic condition management, and more. The platform accepts insurance, operates in all 50 states, and supports expedited prescription delivery (often within an hour) or pharmacy pickup, with 24/7 customer support.

📋 Description

• Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube • Create B2B content for LinkedIn and consumer content for other channels • Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends • Build and maintain a rolling 30-day content and campaign calendar • Generate ideas and write hooks, captions, and post copy • Create everyday posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video • Help build the UGC and creator strategy, especially for TikTok and Instagram • Engage with relevant accounts, creators, communities, partners, and B2B audiences • Test ideas to increase reach, website traffic, and conversion • Track performance weekly and recommend what to scale, change, or stop • Flag top content for paid promotion • Help define the social look and feel, including templates and content formats • Own social content ideas, direction, and day-to-day execution • Escalate content or comments when required and coordinate compliance review before publishing

🎯 Requirements

• Proven experience growing social accounts with results beyond follower counts • Experience running campaigns from idea to results • Excellent written English • Strong social copywriting skills • Strong Canva skills • Good visual judgment • Short-form video experience • Highly organized and comfortable reading performance data • Creative, proactive, and able to work independently and with marketing and creative partners • Comfortable using AI tools to work faster, with the judgment to avoid generic, AI-generated content • Healthcare or regulated-industry experience is required • Understanding of, or willingness to quickly learn, healthcare marketing rules, including HIPAA, appropriate health claims, and content/comment escalation • Ability to provide 2 to 3 examples of social content or campaigns personally helped create • Must review DrHouse's website and social channels before the interview

🏖️ Benefits

• Remote work arrangement • Regular overlap with U.S. Central Time (CT) business hours

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