Social Media Marketing Manager

🔥 12 hours ago

🐎 Kentucky – Remote

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⏱ Part Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 13%

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Logo of DrHouse

DrHouse

51 - 200 employees

Founded 2022

🏥 Healthcare

👥 B2C

💰 $3.5M Seed Round - DrHouse on 2024-05

Healthcare • B2C

DrHouse is a U. S. -wide telehealth provider that connects patients with board-certified physicians through a mobile app and secure video visits. It offers on-demand virtual primary care and urgent care services, online prescriptions and refills, lab tests, and other non-emergency treatments across men’s and women’s health, dermatology, chronic condition management, and more. The platform accepts insurance, operates in all 50 states, and supports expedited prescription delivery (often within an hour) or pharmacy pickup, with 24/7 customer support.

📋 Description

• Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube • Create B2B content for LinkedIn and consumer content for other channels • Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends • Build and maintain a rolling 30-day content and campaign calendar • Generate ideas and write hooks, captions, and post copy • Create everyday Canva posts using templates, existing assets, carousels, UGC, and simple short-form video • Help build the UGC and creator strategy, especially for TikTok and Instagram • Engage with relevant accounts, creators, communities, partners, and B2B audiences • Test ideas to increase reach, website traffic, and conversion • Track performance weekly and recommend what to scale, change, or stop • Flag top content for paid promotion • Help set the social look and feel, including templates and content formats • Own the idea, direction, and day-to-day execution of social content • Escalate content or comments when required by healthcare compliance • Participate in a high-level discussion about DrHouse's current social presence and growth and conversion goals

🎯 Requirements

• Proven experience growing social accounts with results beyond follower counts • Experience running social media campaigns from idea to results • Excellent written English • Strong social copywriting skills • Strong Canva skills • Good visual judgment • Short-form video experience • Highly organized • Comfortable reading performance data • Creative and proactive • Able to work independently and with marketing and creative partners • Comfortable using AI tools with the judgment to avoid generic, AI-generated content • Understanding of, or willingness to quickly learn, healthcare marketing rules including HIPAA, appropriate health claims, and escalation of content or comments • Healthcare or regulated-industry experience is a plus • Must provide a brief introduction and 2 to 3 examples of social content or campaigns personally helped create • Must review DrHouse's website and social channels before the interview

🏖️ Benefits

• Part-time schedule up to 25 hours per week • Regular overlap with U.S. Central Time business hours • Opportunity to work remotely • Opportunity to work with marketing and creative partners • Potential additional creative support for advanced design, animation, or video editing

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