Director, Acquisition

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Athletic Greens

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

Athletic Greens is a nutritional supplement company that produces AG1, a daily supplement aimed to support physical and mental health. AG1 combines over 70 ingredients into a convenient drink with the promise of delivering daily nutrition and replacing multiple individual supplements. It is formulated with multivitamins, multiminerals, gut-friendly bacteria, antioxidants, and whole-food-sourced nutrients, designed to aid digestion, enhance energy, support immune defense, and improve mood and mental focus. With a commitment to quality and research, the company ensures their product is safe, effective, and held to high standards, being certified by the Cologne List®. Founded in 2010, they continue to improve their formula based on scientific research and customer feedback. AG1 boasts numerous positive reviews for its taste and convenience in integrating foundational nutrition into daily routines.

📋 Description

• Own the strategy, creative testing, and scaling roadmap for Meta and TikTok Ads • Drive high-volume paid social acquisition programs • Collaborate with agencies to architect, test, and optimize campaign structures, account setups, and bidding models • Direct agency media buyers to maximize efficiency at scale • Build data-backed feedback loops between media performance and creative production • Ideate and test visual hooks, formats, and angles to mitigate ad fatigue • Guide creators and creative teams on winning hooks, scripts, and calls-to-action • Advise on influencer and creator content for whitelisting and Spark Ad campaigns • Manage and report on new and winback customers, CAC, MER, and ROAS • Partner with retention teams to align acquisition with high-LTV cohorts • Use MTA, MMM, and post-purchase survey data to set return targets • Report to the SVP, Acquisition Marketing

🎯 Requirements

• Successfully scaled paid social spend to multi-million-dollar monthly budgets for a high-growth DTC e-commerce, subscription, or CPG brand • Deep technical mastery of Meta Ads Manager and TikTok Ads Manager • Expertise in analytics, including MTA and MMM • Deep understanding of CPG unit economics, subscriptions, repeat purchase behavior, and velocity metrics • Experience with high-growth DTC subscription brands, omnichannel retail expansion, and new product line extensions is ideal • Track record of deriving actionable insights from complex data sets • Experience managing and partnering with agencies, media buyers, data analysts, and creative teams • 6–10+ years of performance/paid social marketing experience

🏖️ Benefits

• Competitive compensation and performance-based incentive plans • A 100% remote working environment (excluding Laboratory positions) • Paid holidays • Company-wide reset and reflect days • Unlimited PTO (based on your country of residence) • In-person team meetups for collaboration, team building and productivity • Access to AG1 products and branded swag • Monthly telecom stipend for eligible team members • Benefits and insurances as required by law, based on country of residence • Performance bonus • Stock option allocation for eligible roles