Vice President, Retention

Job not on LinkedIn

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $200k - $250k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Athletic Greens

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

Athletic Greens is a nutritional supplement company that produces AG1, a daily supplement aimed to support physical and mental health. AG1 combines over 70 ingredients into a convenient drink with the promise of delivering daily nutrition and replacing multiple individual supplements. It is formulated with multivitamins, multiminerals, gut-friendly bacteria, antioxidants, and whole-food-sourced nutrients, designed to aid digestion, enhance energy, support immune defense, and improve mood and mental focus. With a commitment to quality and research, the company ensures their product is safe, effective, and held to high standards, being certified by the Cologne List®. Founded in 2010, they continue to improve their formula based on scientific research and customer feedback. AG1 boasts numerous positive reviews for its taste and convenience in integrating foundational nutrition into daily routines.

📋 Description

• Own retention strategy and the churn-reduction roadmap, including cancel-driver diagnosis, save flows, pause/skip mechanics, dunning, and winback programs • Run the subscription platform, member portal, and subscription management experience, including continuous improvement of the cancel flow • Own lifecycle marketing across email, SMS, and direct mail, including calendar, segmentation, creative direction, and testing • Build and run cross-sell and upgrade programs with attach-rate and LTV targets • Own the retention P&L, cohort survival curves, LTV, rebill revenue, and monthly retention forecasting • Analyze email and lifecycle performance data at segment, campaign, and cohort levels • Manage external vendors and agency partners • Build and lead a high-performing team • Partner with Member Experience, Data Analytics, Finance, Product, and Creative to align retention with AG1's growth strategy

🎯 Requirements

• 8–12+ years in retention, lifecycle, CRM, or subscription/membership marketing leadership • Experience ideally at a business with a large recurring-revenue base • Background in e-commerce and/or subscription businesses strongly preferred • Proven, quantifiable churn-reduction results • Fluency in LTV modeling and retention economics • Deep quantitative and analytical skills • Hands-on experience with Braze, Iterable, Klaviyo, or equivalent lifecycle stacks and experimentation platforms • Experience owning a subscription platform, member portal, or account experience, including cancel-flow design • Experience managing external vendor and agency relationships in a lifecycle/CRM context • Experience scaling a retention team and operating cadence • Excellent cross-functional collaboration with Finance, Data, Product, Member Experience, and Creative • Bachelor's degree in business, marketing, or a related field

🏖️ Benefits

• Competitive compensation and performance-based incentive plans • A 100% remote working environment (excluding Laboratory positions) • Paid holidays • Company-wide reset and reflect days • Unlimited PTO (based on your country of residence) • In-person team meetups • Access to AG1 products and branded swag • Monthly telecom stipend for eligible team members • Benefits and insurances as required by law, based on country of residence • Stock option allocation for eligible roles