Consumer Insights Manager

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $115k - $135k / year

⏰ Full Time

🟠 Senior

🔴 Lead

👔 Manager

👻 Ghost score 0%

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OLIPOP PBC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏥 Healthcare

📣 Marketing

🍽️ Food & Beverage

Healthcare • Marketing • Food & Beverage

OLIPOP PBC is a company that offers a variety of beverages inspired by classic soda flavors. These beverages are designed as a healthier alternative to traditional sodas, featuring prebiotic soluble fibers and reduced calorie content, making them a functional and digestive-friendly option. Their product range includes flavors like Vintage Cola, Root Beer, Cream Soda, and Cherry Cola, among others. OLIPOP promotes its drinks as guilt-free indulgences that provide both nostalgic enjoyment and health benefits, catering to consumers interested in wellness and digestive health. The company also engages in direct-to-consumer sales and offers subscription services for ongoing savings.

📋 Description

• Champion a consumer-first mindset across the marketing team and broader organization • Mentor colleagues on applying insights to strategic decisions • Lead cross-functional and agency partnerships • Embed the consumer perspective into briefs, business cases, and sales materials • Advise stakeholders on insight-led tradeoffs • Design and execute research projects, including concept testing, creative testing, and sensory testing • Develop specialized expertise across research methodologies • Own vendor relationships and day-to-day project management from design through reporting • Translate findings into clear, actionable recommendations • Drive internal reporting and presentations tracking brand KPIs, including household penetration, brand awareness, and campaign performance • Surface trends and implications for leadership • Build and evolve OLIPOP’s consumer knowledge, research tools, and insights capabilities • Monitor industry trends, cultural shifts, and emerging consumer behaviors • Translate trends and behaviors into recommendations shaping brand strategy and innovation • Report to the Director of Consumer Insights

🎯 Requirements

• 8+ years of experience in consumer insights, market research, or related roles • Demonstrated depth in a specialized research area • CPG experience preferred; beverage experience a plus • Advanced knowledge of qualitative and quantitative research methods • Experience introducing new research approaches • Strong organizational and project management skills • Strong analytical skills • Experience writing and designing surveys to answer business questions • Ability to advise others on research design • Strategic thinking connecting consumer learning to business implications • Proficiency with marketing mix modelling and DIY research tools • Working knowledge of syndicated tools such as Nielsen, SPINS, or Numerator preferred • Track record of independently leading high-priority projects and mentoring or advising

🏖️ Benefits

• Bonus • Fully remote work • IRL offsites • Reasonable accommodations during the application process and employment