UX Content Strategist

🔥 14 hours ago

🍂 Massachusetts – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 12%

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Logo of Drips

Drips

51 - 200 employees

📣 Marketing

🤖 Artificial Intelligence

🤝 B2B

💰 Venture Round on 2021-10

Marketing • Artificial Intelligence • B2B

Drips is a company that helps businesses engage with their consumers more effectively through AI-powered, conversational outreach. Their platform facilitates human-like two-way texting, scheduled calling, and voicemail messages, enhancing lead follow-up and qualification. By utilizing these technologies, Drips aims to improve communication and connection between companies and their customers.

📋 Description

• Own UX strategy end to end from discovery through launch and optimization • Lead discovery and translate client goals, audience needs, operational realities, and program constraints into coherent UX strategies • Develop conversation designs, scripts, content guides, journey maps, kickoff materials, and optimization recommendations • Balance business outcomes, feasibility, brand voice, privacy, legal, and compliance requirements • Own deliverables through review, revision, approval, launch, and post-launch learning • Translate complex clinical, payer, benefit, and program information into plain, empathetic, action-oriented language • Identify when healthcare messages require validation, escalation, or careful handling of privacy and protected health information • Collaborate with client subject-matter experts and internal partners on incomplete, conflicting, or evolving requirements • Build reusable patterns, frameworks, and guidance for consistent healthcare experiences • Partner with Client Success, Solutions Consulting, Implementation, Project Management, Production, Data, and other cross-functional teams • Facilitate or contribute to discovery sessions, kickoffs, conversation design reviews, and optimization discussions • Present work, explain rationale, and guide stakeholders toward decisions • Close open questions, surface risks early, and maintain momentum • Improve intake, handoffs, templates, documentation, and UX operating practices • Connect content and journey decisions to engagement, completion, click-through, response, transfer, appointment, conversion, satisfaction, and other metrics • Interpret performance signals and client feedback to recommend changes to message strategy, cadence, sequencing, calls to action, and journey structure • Frame practical split tests and hypotheses • Use AI-assisted workflows thoughtfully with human judgment and rigorous quality, brand, privacy, and compliance review

🎯 Requirements

• Meaningful professional experience in healthcare, health insurance, health services, digital health, patient or member engagement, or a closely related domain • Strong experience in UX content strategy, content design, or a comparable discipline • Demonstrated ability to own complex work from discovery through delivery: strategy, writing, review, stakeholder alignment, and iteration • Experience turning complex or regulated information into clear, human, action-oriented content • Strong writing and editing judgment across conversational channels such as SMS, IVR, voice, email, web, and surveys • Comfort facilitating meetings and presenting work to clients and internal stakeholders • Ability to work across multiple concurrent programs, prioritize under pressure, and communicate clearly about scope, tradeoffs, timing, and risk • Collaborative approach and willingness to help improve the system • Strongly preferred: experience with health plans, payers, Medicare, Medicaid, quality programs, risk adjustment, HRA or AWV programs, medication adherence, care management, transitions of care, or member engagement • Strongly preferred: experience designing for populations with different health literacy, accessibility, language, age, or care needs • Strongly preferred: familiarity with healthcare privacy, PHI-sensitive workflows, regulatory review, or client approval processes • Strongly preferred: experience with multi-step journeys, branching logic, personalized content, transfer flows, surveys, or conversational AI • Strongly preferred: experience using performance data or experimentation to improve content and journey outcomes • Strongly preferred: experience creating reusable frameworks, templates, or playbooks • Strongly preferred: comfort using AI-assisted tools while maintaining human review and accountability • Required cover letter explaining interest, relevant experience, cross-functional collaboration, and an example of solving a complex content or experience challenge

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