Content Strategist

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $60k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Spotlight Media

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2022

📣 Marketing

🛍️ eCommerce

📱 Media

Marketing • eCommerce • Media

Spotlight Media is a full-service TikTok Shop partner agency that cold-starts and scales consumer brands on TikTok Shop by handling end-to-end shop management, paid media, affiliate and creator management, livestream shopping, and branded content production. They combine strategy, creator networks, and data-driven paid campaigns to drive rapid GMV growth, viral product launches, and sustained eCommerce performance for clients.

📋 Description

• Develop creative strategies for TikTok Shop brands based on products, target consumers, competitive landscapes, and the current TikTok environment. • Understand clients' products, differentiators, customers, and the problems their products solve. • Identify intersections between brand positioning, consumer psychology, TikTok culture, and commerce. • Develop creative concepts, frameworks, testing strategies, creative briefs, hooks, storylines, and content frameworks for short-form TikTok Shop content. • Translate business objectives and product benefits into compelling, culturally relevant content ideas. • Research TikTok trends, formats, creators, sounds, hooks, storytelling styles, memes, and emerging content patterns. • Develop creative testing strategies, variations, hypotheses, and repeatable testing frameworks. • Analyze creative performance, identify winning patterns, and iterate, scale, or repurpose concepts. • Create actionable briefs for creators, editors, production teams, and creative partners. • Generate entertaining, educational, emotional, relatable, surprising, and culturally relevant concepts designed to drive product discovery, engagement, clicks, and purchases. • Partner with Account Managers, Creator Managers, clients, and creators on content strategies. • Participate in client strategy discussions and educate internal teams on TikTok trends and creative opportunities. • Manage multiple brands and categories while maintaining each client's positioning and audience. • Connect creative decisions to measurable performance and help develop Spotlight's repeatable TikTok Shop creative strategy.

🎯 Requirements

• 3+ years of experience in content strategy, creative strategy, social media, advertising, brand marketing, or a related field. • Strong understanding of TikTok and short-form video content. • Demonstrated ability to develop original creative concepts for social media. • Strong understanding of what makes content engaging in the first few seconds. • Excellent written and verbal communication skills. • Strong understanding of consumer behavior and how consumers make purchasing decisions. • Ability to understand a product quickly and identify compelling consumer-facing benefits and angles. • Ability to turn strategic insights into actionable creative concepts and briefs. • Strong research skills and an ability to identify meaningful trends rather than simply copying what is popular. • Highly organized and able to manage multiple brands and creative initiatives simultaneously. • Comfortable working in a fast-paced, high-accountability environment. • Preferred: Direct experience creating or strategizing TikTok content. • Preferred: Experience with TikTok Shop, e-commerce, DTC, affiliate marketing, or social commerce. • Preferred: Experience working with creators or influencers. • Preferred: Experience developing creative briefs for short-form video. • Preferred: Experience with creative testing and performance marketing. • Preferred: Experience working with consumer brands. • Preferred: Experience in beauty, health & wellness, food & beverage, fashion, lifestyle, or other consumer categories. • Preferred: Strong understanding of U.S. consumer trends and culture. • Preferred: Experience using TikTok Shop or other social commerce platforms. • Preferred: Experience analyzing content performance and using data to inform creative decisions. • Preferred: Portfolio of creative strategy, campaigns, concepts, briefs, or content examples.

🏖️ Benefits

• Remote work environment • Medical, Dental, Vision and 401k. • Take it as you need it PTO after 90 days. • Opportunity to work with recognizable consumer brands • Exposure to a wide variety of products, categories, and audiences • Significant autonomy and ownership • Fast-paced, entrepreneurial culture • Opportunity to help shape Spotlight's creative strategy and processes • Direct exposure to the rapidly evolving world of TikTok Shop and social commerce