Content Strategy Manager

🕒 June 20

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Driven Brands Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1972

🚘 Automotive

💰 Post-IPO Debt on 2022-10

Automotive

Driven Brands Inc. is a leading provider of consumer and commercial automotive services, delivering a comprehensive range of car care solutions across over 5,000 brand locations. They service more than 70 million vehicles annually and offer a broad suite of services including paint, collision repair, glass replacement, oil changes, general vehicle maintenance, and car washes. The company's well-known brands include Take 5 Oil Change, Maaco, Meineke, CARSTAR, and 1-800-Radiator & A/C, among others. Driven Brands emphasizes convenience and customer satisfaction, positioning themselves as a one-stop shop for all automotive aftermarket needs. Founded with a strong heritage and a portfolio of trusted brands, Driven Brands also engages in franchise opportunities and charitable initiatives.

📋 Description

• Conduct ongoing research into industry best practices, emerging technologies, and trends • Translate insights into structured training programs, workshops, peer group curriculum, and on-demand digital learning content • Own the end-to-end content lifecycle: research, design, build, hand off for delivery, measure results, and iterate • Develop and maintain a content calendar aligned to ATI's 2026 strategic pillars • Present content in ATI training courses, peer groups, workshops, and external industry events as an ATI subject matter expert and brand representative • Collaborate with ATI coaches, group facilitators, and member experience teams to align content delivery with member development goals • Serve as the strategic owner of ATI's public-facing website • Own the strategy and overhaul of the ATI member portal • Lead a thorough assessment of the current member portal, identify gaps against member needs

🎯 Requirements

• 8 or more years of experience in content strategy, content development, instructional design, marketing communications, or a closely related field • Demonstrated ability to build and execute a content or communications strategy independently, without heavy management oversight • Experience creating both in-person and digital on-demand learning or content programs • Strong research and synthesis skills. You can scan the industry, find the signal, and turn it into a usable program. • Comfortable presenting and facilitating to senior executive audiences, peer groups, and live workshop settings • Experience owning or leading a digital platform or website, including coordinating with technology vendors, finance, and cross-functional stakeholders to drive improvements • Strong written communication skills. Every piece of content you create carries the ATI brand.

🏖️ Benefits

• Health and wellness benefits including paid time off and holiday pay • Get early access to 50% of your earned wages at any time through our myFlexPay program