Marketing Manager

🔥 12 hours ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $76.7k - $136.9k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Driven Brands Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1972

🚘 Automotive

💰 Post-IPO Debt on 2022-10

Automotive

Driven Brands Inc. is a leading provider of consumer and commercial automotive services, delivering a comprehensive range of car care solutions across over 5,000 brand locations. They service more than 70 million vehicles annually and offer a broad suite of services including paint, collision repair, glass replacement, oil changes, general vehicle maintenance, and car washes. The company's well-known brands include Take 5 Oil Change, Maaco, Meineke, CARSTAR, and 1-800-Radiator & A/C, among others. Driven Brands emphasizes convenience and customer satisfaction, positioning themselves as a one-stop shop for all automotive aftermarket needs. Founded with a strong heritage and a portfolio of trusted brands, Driven Brands also engages in franchise opportunities and charitable initiatives.

📋 Description

• Support day-to-day marketing efforts for the Abra and CARSTAR brands across the United States • Serve as a primary marketing contact for franchisees and provide guidance on available marketing programs • Support local store marketing efforts, community engagement initiatives, campaign execution, promotional opportunities, sponsorships, and local advertising recommendations • Coordinate requests and communication between franchisees, agency partners, and internal stakeholders • Troubleshoot and resolve marketing-related inquiries • Lead and support presentations for franchisee meetings, onboarding sessions, conferences, and regional events • Assist in developing and executing local store marketing campaigns and grand opening initiatives • Support community relations, sponsorship activations, and local event planning • Coordinate marketing materials, promotional assets, and campaign deployment across the franchise network • Track and report on local marketing participation and campaign performance • Support marketing onboarding for newly acquired and newly opened locations • Coordinate onboarding timelines, welcome communications, and marketing setup activities • Facilitate location transitions into brand marketing programs and digital platforms • Ensure stores have access to marketing resources, tools, and brand assets • Support social media channel management, content mapping, and community engagement • Assist with content creation for blogs, website updates, and promotional materials • Monitor social media performance and recommend optimization opportunities • Create written content for newsletters, marketing campaigns, franchisee communications, and other brand initiatives • Support marketing reports, calendars, project trackers, conference planning, franchise meetings, and marketing events • Coordinate purchase orders, contract documentation, and budget reconciliation • Perform other duties as assigned • Report to the Director of Marketing and collaborate with franchisees, cross-functional teams, agency partners, and other stakeholders

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field • 4+ years of experience in marketing, communications, social media, franchise marketing, agency account management, or a related field • Strong writing, editing, and proofreading skills • Experience managing social media channels and content calendars • Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word • Strong project management and organizational skills • Ability to communicate effectively with both internal teams and external stakeholders • Experience coordinating multiple projects simultaneously while meeting deadlines • Preferred: Experience supporting franchise, multi-unit, retail, automotive, or service-based businesses • Preferred: Familiarity with local store marketing and community engagement initiatives • Preferred: Experience processing invoices, tracking budgets, or supporting marketing financial administration • Preferred: Experience working with social media management and email marketing platforms • Preferred: Agency experience or experience working with external vendors and creative partners • Ability to travel occasionally for franchise meetings, conferences, and special events (approximately 15%)

🏖️ Benefits

• Health and wellness benefits • Paid time off • Holiday pay • Early access to 50% of earned wages through the myFlexPay program