Director, Content Marketing

Job not on LinkedIn

🔥 14 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $176k - $230k / year

⏰ Full Time

🔴 Lead

👨🏼‍💻 Content Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Dyson

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1991

🔧 Hardware

🏭 Manufacturing

🛒 Retail

Hardware • Manufacturing • Retail

Dyson is a unique technology enterprise known for its innovation and engineering superiority. Originating from a small workshop in rural England, Dyson has grown into a global powerhouse with offices worldwide, from Auckland to Zurich, Shanghai to Chicago. The company's core revolves around engineering but extends to pioneering in diverse technology sectors, including energy storage, robotics, and machine learning. Dyson's products are renowned for quality and innovation, with a strong focus on design and development, which reflects across their vibrant global offices.

📋 Description

• Develop and own a full-funnel content marketing strategy aligned to client acquisition, talent acquisition, integrated marketing priorities, and audience growth objectives • Translate audience intelligence, business insights, marketplace trends, and industry knowledge into actionable content marketing strategies for key audiences and verticals • Define channel-specific content marketing strategies for SEO, AEO, email, paid media, and conversion pages • Build and manage a prioritized content marketing roadmap focused on high-intent search opportunities, conversion-focused landing pages, and campaign-integrated assets • Establish content marketing standards improving consistency, quality, performance, and differentiation • Drive quality, consistency, and performance of marketing content across digital channels and audience journeys • Partner with channel strategy leads to develop SEO/AEO pages, landing pages, email marketing, lifecycle programs, and paid media assets • Ensure content assets address search intent, user needs, answer quality, and conversion goals • Implement AI-assisted content marketing workflows while maintaining quality, accuracy, compliance, and brand standards • Standardize content quality across high-volume job and solution pages with Web teams • Define and manage content marketing KPIs, including leads, inquiries, applications, engagement, conversion rates, organic visibility, and AI-driven visibility • Build attribution models connecting content performance to leads, applications, and business impact • Identify funnel bottlenecks and prioritize high-impact optimization opportunities • Drive testing and continuous improvement through A/B testing, landing page optimization, and email journey iteration • Scale repeatable content marketing playbooks across segments, roles, industries, solutions, and audience needs • Build and lead a centralized content marketing team supporting multiple audiences • Establish scalable operations covering intake, prioritization, workflows, governance, quality standards, and performance routines • Partner with Digital Marketing, Marketing Technology, Web, Integrated Marketing, Field Marketing, Analytics, Brand, and Communications • Manage agencies and external partners as needed • Foster continuous learning, feedback, accountability, employee engagement, recognition, and well-being

🎯 Requirements

• BA in Marketing, Communications, English, Journalism, Business, or related field • 10+ years of experience in content marketing, digital marketing, or related leadership roles • Proven success in B2B and B2C content marketing with measurable impact on pipeline, conversion, engagement, and revenue • Deep expertise in SEO-driven content marketing strategy, search intent, content performance, and AEO principles • Experience leading multi-channel content marketing programs and building scalable content marketing operations • Demonstrated ability to build, lead, and develop content marketing teams • Exceptional marketing writing, editing, and storytelling capabilities • Experience building a content marketing function from the ground up preferred • Familiarity with AI-assisted content marketing tools and workflows preferred • Experience partnering closely with technical SEO, web, analytics, performance marketing, and marketing technology teams preferred • Background in high-growth, performance-driven marketing environments preferred • Successful completion of a background check required as a condition of employment

🏖️ Benefits

• Group health insurance benefits (medical, vision, dental) • FSA and HSA healthcare accounts • Life and accident insurance • Adoption and fertility assistance • Paid parental leave of up to 6 weeks • Short-term and long-term disability • Paid time off for vacation, personal needs, and sick time • Choice Time Off (CTO), up to 17 days per calendar year for new hires • Up to 11 paid holidays per calendar year • 401(k) savings and investment plan or deferred compensation plan, if eligible • Employer match of 100% on the first 3% of contributions for eligible employees • Discretionary annual bonus • Reasonable accommodation support for applicants with disabilities