Audience & Content Director

🔥 13 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👨🏼‍💻 Content Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Intellum

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

💼 Consulting

📣 Marketing

🏥 Healthcare

Consulting • Marketing • Healthcare

Intellum is a company dedicated to transforming education into business growth. It provides a comprehensive platform to educate customers, partners, and employees through various services including virtual events, certifications, and content creation. Intellum helps drive retention and revenue with its education solutions, offering tools like Evolve, a leading content authoring tool, and built-in gamification experiences. The company supports industries such as security, manufacturing, retail, and more, optimizing programs for stronger brand advocacy and measurable business outcomes. Its approach leverages learning sciences and data-driven methodologies to continuously innovate and improve educational offerings.

📋 Description

• Develop and execute targeted audience strategies across buyer segments and lifecycle stages • Own content strategy and personally produce website copy, blog posts, email nurture, and social content • Set editorial standards for contractors and internal partners • Expand owned audiences and manage participation within buyer communities • Direct social media engagement strategies and cultivate executives, subject-matter experts, and customers into brand voices • Lead short-form, episodic, and event-capture video content strategy and oversee contractors • Design and manage original research and Point of View programs • Secure third-party citations, speaking engagements, and sales enablement resources • Manage web content strategy to enhance organic discovery and authority through SEO, AEO, GEO, third-party sources, earned media, and AI answer engines • Monitor social and community channels for insights supporting product positioning, demand generation, and sales strategies • Collaborate with Product Marketing, Demand Generation, and Customer Marketing to drive advocacy and qualified pipeline • Architect and manage an AI-native content operating model using agents, automated workflows, repurposing, and distribution while maintaining human editorial standards • Establish hypothesis testing and performance evaluation metrics for marketing motions • Perform other duties as assigned

🎯 Requirements

• 8+ years of experience building audiences in B2B or media environments • 3+ years of experience owning content and audience strategy at a senior IC or director level • Proven experience building and maintaining an audience or community from inception • Demonstrated proficiency across multiple content formats, including short-form and long-form video • Deep understanding of modern organic discovery (SEO, AEO, GEO) and AI-driven answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews) • Strong editorial judgment with the ability to translate research and expert insights into compelling, narrative-driven content • Demonstrated ability to systematize AI into a content operation using agents, prompts, and workflows while maintaining high-quality, human-readable output • Ability to synthesize raw data signals from social listening, communities, and sales calls into strategic insights • Ability to work consistently across multiple U.S. time zones • Occasional travel required for company events and customer engagements • Bachelor’s degree in marketing, communications, journalism, business, or a related field, or equivalent professional experience • Preferred: experience owning a successful newsletter, show, podcast, or community • Preferred: background in media, publishing, creator economy, or as a foundational audience hire at a startup • Preferred: experience in learning, customer education, enablement, or technical practitioner sectors • Preferred: experience growing organic and AI-answer visibility in competitive search categories • Preferred: marketing experience at a PE-backed SaaS company • Preferred: proficiency in Google Suite

🏖️ Benefits

• Medical - 100% of employee premiums for selected individual plans • Dental - 100% of employee premiums covered • Vision - 100% of employee premiums covered • LinkedIn Learning • 401(k) plus matching (US Based Only) • Flexible PTO • Calm subscription • Annual Company Retreat • Personal development budgets • Remote-first work arrangement