Chief Marketing Officer

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $260k - $275k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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e.Republic

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1984

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

e. Republic is a market-leading media and market-acceleration company that helps vendors reach state, local and education (SLED) and broader public-sector markets. It operates several industry-focused brands (including Government Technology, Center for Digital Government, Center for Digital Education, and Governing) and provides services such as market intelligence, content, events, advertising, and lead generation. The company positions itself as a go-to-market platform for companies selling into government and education, combining audience data, thought leadership, and campaign services to drive client success.

📋 Description

• Develop and lead e.Republic’s integrated marketing strategy in support of company priorities, product growth plans, and revenue objectives • Own Marketing’s contribution to private-sector pipeline and revenue through integrated demand generation, account-based marketing, digital marketing, content, events, paid media, partnerships, and customer marketing • Build and lead public-sector marketing programs that increase subscriptions, event attendance, council and program participation, survey response, community engagement, and adoption of e.Republic offerings • Lead product marketing, including segmentation, value propositions, positioning, messaging, go-to-market strategy, product launches, and market education • Develop customer and audience journeys across e.Republic’s portfolio to improve engagement, conversion, cross-sell, retention, and participation • Partner with Sales, Product, Events, Media, and other business leaders to create an integrated company growth system • Own brand strategy, company and product positioning, messaging architecture, and brand governance • Lead corporate communications, public relations, reputation management, thought leadership, and major company announcements • Lead the Design organization and establish a cohesive creative vision and brand expression • Provide executive leadership for Content Studio, e.Republic’s customer-funded Marketing as a Service business • Set the strategy, positioning, service portfolio, and operating model for customer marketing services • Ensure customer programs deliver differentiated, high-quality marketing solutions and measurable value • Lead digital marketing across paid acquisition, organic search, social, email, partnerships, SEO, AEO/GEO, and emerging AI-mediated discovery channels • Lead AI transformation across Marketing, Design, and Content Studio • Establish standards and governance for responsible use of AI • Own marketing operations, campaign management, marketing technology, performance measurement, attribution, dashboards, and executive reporting • Establish objectives, KPIs, decision rights, and accountability across the organization • Develop and manage budgets and resources • Build, develop, and retain high-performing teams and a culture of measurable performance

🎯 Requirements

• 12+ years of progressive marketing leadership experience • Significant leadership within a complex B2B, media, information, technology, events, research, marketplace, and/or professional-services organization • Experience leading a broad marketing function encompassing brand, demand generation, digital, product marketing, communications, and marketing operations • Proven track record driving pipeline, revenue contribution, customer engagement, and measurable business outcomes • Experience leading or overseeing creative and Design capabilities across multiple products, channels, and experiences • Experience leading a customer-facing marketing, agency, studio, professional-services, or similar fee-based business strongly preferred • Strong knowledge of modern digital marketing, account-based marketing, marketing automation, paid media, search, SEO/AEO/GEO, analytics, and evolving AI-enabled marketing practices • Demonstrated success applying AI and technology to workflows, organizational transformation, productivity, and business performance • Strong experience in product positioning, go-to-market strategy, customer journeys, and marketing to multiple constituencies with different needs and value propositions • Strong strategic, financial, analytical, organizational, and talent-development skills • Exceptional collaboration and communication skills, including the ability to operate as a strategic partner to the CEO, executive leadership, Sales, Product, and other company leaders • Experience with state and local government and education markets strongly preferred • Bachelor’s degree or equivalent professional experience; advanced degree a plus • Private Equity experience a plus • Must reside in the United States • Must maintain a remote work environment with reliable Internet access

🏖️ Benefits

• Bonus plan • Remote work environment • Reliable Internet access

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