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VP of Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $175k - $200k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

Where this job comes from

Posted on Rockstar's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of Rockstar

Rockstar

1 - 10 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Rockstar is a full-service recruitment company that leverages a blend of human expertise and artificial intelligence to help businesses hire better and faster at a lower cost. They offer a comprehensive recruitment service for less than $1,500 per role by providing access to a large talent database, fast and efficient candidate reviews, and human screening. Their proprietary AI enables the review of thousands of applications to quickly match candidates to job descriptions, while custom screening calls are conducted by recruiters in the US, UK, or Australia. Rockstar supports hiring across a wide range of professional roles, including sales, marketing, strategy, product, business operations, analytics, data science, software development, infrastructure, finance, and accounting. This flexible approach allows companies to meet strong candidates without long-term commitments, making it a cost-effective solution for teams of all sizes.

📋 Description

• Lead and scale the full-funnel marketing engine • Own marketing strategy across awareness, consideration, engagement, and conversion • Translate company growth targets into channel-level goals, budgets, forecasts, and measurable outcomes • Lead strategy and hands-on execution of paid marketing across search, local bidding, paid social, display, video, and emerging channels • Optimize budget allocation, creative, and landing pages against CAC and payback targets • Build and scale organic, SEO, content, social, referral, and brand programs • Own email, SMS, push, and in-app marketing across the member journey • Identify conversion and engagement opportunities from lead through application, booking, move-in, and retention • Develop and execute structured marketing tests, evaluate results, scale successful programs, and stop underperforming campaigns • Own marketing KPIs including funnel conversion, CAC, LTV, payback, channel mix, and organic growth • Partner with Data, Product, and Finance to improve measurement and capital allocation • Lead, develop, and scale a multidisciplinary marketing team • Establish priorities, accountability, and an operating rhythm balancing execution speed with quality • Partner with Product, Operations, Sales, Supply, and Member/Host Success to align marketing strategy with marketplace needs • Improve customer experiences and support both member and host growth

🎯 Requirements

• 10+ years of consumer or marketplace marketing experience • 5+ years in a senior leadership role owning a multi-channel marketing function and its results • Demonstrated experience scaling paid acquisition across search, local bidding, paid social, display, video, and affiliate • Direct ownership of a multi-million-dollar budget and CAC and payback targets • Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business • Experience where demand and supply must grow together • Experience in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search particularly valuable • Track record of helping a company navigate a significant growth phase • Strong fluency in attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases • Experience working directly in marketing campaigns, ad platforms, creative testing, landing-page optimization, analytics, and reporting • Experience leading and developing multidisciplinary marketing teams spanning paid, organic/content, social, lifecycle, and brand • Experience hiring and developing leaders as the organization grows • Builder-operator mentality • Strong cross-functional collaboration skills • Comfort with AI tools and marketing technology • Genuine commitment to the company's mission of helping more people find a comfortable place to call home

🏖️ Benefits

• Potential for up to a $100,000 bonus based on performance targets • Equity incentive plan • Company-wide bonus opportunity • National medical, dental, and vision healthcare plans • Company provided life insurance policy • Optional accidental insurances • FSA and DCFSA benefits • Unlimited paid-time-off policy • Eleven company-observed holidays • 401(k) plan • Twelve weeks of paid time off for both birth and non-birth parents • Opportunity to work at a company solving the affordable housing crisis

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