VP of Marketing

🔥 12 hours ago

🍑 Georgia – Remote

🍑 Georgia – Remote

💵 $175k - $200k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 1%

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PadSplit

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏨 Hospitality

🏗️ Construction

📦 Logistics

💰 $20.5M Series B on 2021-11

Hospitality • Construction • Logistics

PadSplit is a platform that focuses on affordable co-living solutions, allowing individuals to rent private rooms in shared homes across various cities in the United States. By offering flexible stays with trusted identity and screening measures, it aims to create a safe and homey environment for its members. PadSplit markets itself as a more affordable option compared to other room rental services and helps members save money and build credit. The company also provides an opportunity for property owners to earn and make a positive impact in their communities by hosting rooms. PadSplit is recognized for its innovative technology and affordable housing solutions.

📋 Description

• Lead and scale PadSplit's full-funnel marketing engine to support growth from $50M to $500M+ in ARR • Own marketing strategy across awareness, consideration, engagement, and conversion, translating growth targets into channel goals, budgets, forecasts, and measurable outcomes • Lead paid marketing across search, local bidding, paid social, display, video, and emerging channels • Optimize budget allocation, creative, and landing pages against CAC and payback targets • Build and scale organic, SEO, content, social, referral, and brand programs • Own email, SMS, push, and in-app lifecycle marketing across the member journey • Develop and execute structured marketing tests, evaluate results, scale successful programs, and stop underperforming tactics • Own marketing KPIs including funnel conversion, CAC, LTV, payback, channel mix, and organic growth • Partner with Data, Product, and Finance to improve measurement and capital allocation • Lead, develop, and scale a multidisciplinary marketing team • Partner with Product, Operations, Sales, Supply, and Member/Host Success to align marketing with marketplace needs and support member and host growth • Complete a market launch skills assessment during the interview process

🎯 Requirements

• 10+ years of consumer or marketplace marketing experience, including 5+ years in a senior leadership role owning a multi-channel marketing function and its results • Demonstrated experience scaling paid acquisition across diversified channels, including search, local bidding, paid social, display, video, and affiliate, with direct ownership of a multi-million-dollar budget and CAC and payback targets • Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business where demand and supply must grow together • Experience in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search particularly valuable • Track record of helping a company navigate a significant growth phase • Strong fluency in attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases • Ability to make informed decisions based on evidence while clearly identifying assumptions and risks • Experience working directly in marketing campaigns, ad platforms, creative testing, landing-page optimization, analytics, and reporting • Experience leading and developing multidisciplinary marketing teams spanning paid, organic/content, social, lifecycle, and brand, including hiring and developing leaders • Builder-operator mentality, strong cross-functional collaboration skills, comfort with AI tools and marketing technology, and commitment to PadSplit's mission

🏖️ Benefits

• Fully remote position • Competitive compensation package including an equity incentive plan and company-wide bonus opportunity • National medical, dental, and vision healthcare plans • Company provided life insurance policy • Optional accidental insurances, FSA, and DCFSA benefits • Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays • 401(k) plan • Twelve (12) weeks of paid time off for both birth and non-birth parents • The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis

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