Marketing Director – H&N Cancer

Job not on LinkedIn

🔥 31 minutes ago

🇺🇸 United States – Remote

💵 $192k - $240k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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CareDx, Inc.

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<CareDx, Inc. > CareDx, Inc. is a healthcare-focused company that develops diagnostic tests, laboratory services, and digital solutions specifically for transplant patients and providers. Its offerings include cell-free DNA tests (AlloSure) for monitoring organ injury, HLA typing products for matching, transplant lab services, digital patient management apps and EMR integrations, and pharma services to support clinical development. CareDx serves transplant centers, clinicians, patients, and biopharma partners to improve organ transplant outcomes across kidney, heart, and lung care.

📋 Description

• Lead marketing for NavDx within CareDx's Specialty Oncology franchise • Develop and execute an integrated, insight-driven marketing strategy • Own the annual marketing plan and multi-year brand roadmap • Expand appropriate NavDx adoption across priority HPV-driven cancers and care settings • Identify testing barriers, segment customers, and develop adoption and utilization strategies • Develop commercial plans for established and emerging use cases • Support growth in HPV-driven head and neck cancer and indication expansion • Use sales performance, ordering behavior, market research, competitive intelligence, field feedback, KOL input, and customer journey analysis to guide decisions • Develop positioning and messaging for healthcare professionals, care teams, KOLs, patients, and other stakeholders • Lead creation and deployment of field tools, sales aids, digital campaigns, speaker materials, email and website content, objection handlers, and competitive resources • Translate clinical and scientific evidence into clear, compliant marketing strategies • Collaborate with Sales and Sales Training on customer-facing strategies, tools, messaging, and feedback loops • Develop coordinated personal and non-personal omnichannel promotion with the digital marketing center of excellence • Define KPIs and dashboards, measure campaign effectiveness, evaluate ROI, optimize spend, and allocate resources • Lead cross-functional collaboration across Marketing, Sales, Medical Affairs, Clinical, Market Access, Digital, Product, Compliance, and Operations • Manage agencies and creative partners • Lead materials through Medical-Legal-Regulatory review • Own budget planning, forecasting, tracking, and prioritization

🎯 Requirements

• At least 8–10 years of relevant marketing experience in diagnostics, biotech, pharma, or medical device industries • Proven track record of leadership and strategic impact • Experience developing strategic, data-driven marketing plans for complex diagnostic or therapeutic products • Experience engaging healthcare professionals, key opinion leaders, and cross-functional teams • Ability to translate clinical data into compelling promotional messaging • Ability to apply market insights to inform pipeline strategy and optimize lifecycle planning • Familiarity with market research methodologies and ability to lead complex research projects • Experience leading multichannel campaigns, including digital and social media • Experience navigating the MLR review process in a highly regulated environment • Experience with budget management, agency collaboration, protocol adherence, and pull-through • Experience in oncology disease state and an HCP-facing healthcare environment is strongly preferred • Familiarity with HIPAA compliance and data privacy regulations is essential • Ability to translate complex clinical or scientific data into clear, impactful marketing strategies • Bachelor's degree required • BA/BS in Life Sciences, Molecular Biology, or Clinical Science strongly preferred • MBA or other advanced degree preferred • Ability to influence without authority and work effectively in a matrixed organization • Strategic agility, results orientation, leadership, collaboration, teamwork, and innovative thinking

🏖️ Benefits

• Additional discretionary bonuses/incentives may be available • Restricted stock units may be available • Equal Opportunity Employer • E-Verify program participation

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