Product Marketing Director

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $175k - $220k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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Scan.com

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Scan. com is an online healthcare booking platform and marketplace that helps patients find, compare, and book diagnostic medical imaging scans (e. g. , MRI, CT) across a global network of imaging providers. The service offers transparent up-front pricing, online booking and payment, scheduling coordination, and rapid digital delivery of scan results to patients and referring clinicians. Scan. com serves both consumers looking for affordable, convenient imaging and imaging centres/referring professionals seeking patient referrals and booking tools.

📋 Description

• Own product marketing for Scan.com's self-funded employer and health plan business lines • Report to the VP, Marketing and collaborate with Sales, Product, RevOps, and Finance • Create messaging, positioning, pricing, and content for CFOs, benefits leaders, consultants, brokers, and TPAs • Build buyer insight through interviews and mapping buying committees, decision criteria, and adoption barriers • Define employer value propositions and stakeholder-specific messaging • Partner with Finance and Analytics to create persuasive savings stories and repeatable proof packages • Own market pricing, competitive benchmarking, pricing models, and packaging • Join Sales calls and events; maintain battlecards and run win/loss reviews • Build sales enablement materials, consultant briefings, partner proposals, pitch materials, and pricing inputs • Lead product and partnership launches, including positioning, commercial materials, Sales training, and success metrics • Direct targeted employer and consultant campaigns • Track pipeline and marketing contribution in HubSpot and report monthly • Build AI workflows and agents for research, competitive analysis, RFP responses, and content production

🎯 Requirements

• Experience marketing a complex healthcare or benefits offering to self-funded employers or health plans, and the advisers and partners who influence their decisions • Comfort presenting to prospects, consultants and brokers • Strong positioning and writing skills, with examples of materials personally built and used by Sales in live opportunities • Ability to brief campaigns and creative to others • Ability to turn claims, pricing and outcomes analysis into credible commercial arguments, working closely with analytical specialists • Experience planning product or partnership launches and targeted campaigns with Sales, with clear objectives and measurable results • Daily AI use for drafting, analysis, and research • Ability to check AI output and use it responsibly with sensitive data • Judgment and adaptability in applying AI tools

🏖️ Benefits

• Equity • Bonus • Flexible remote or hybrid work options • Dedicated personal development budget

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