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Head of Marketing

Job not on LinkedIn

šŸ”„ 3 minutes ago

🤠 Texas – Remote

infoinfo

ā° Full Time

šŸ”“ Lead

šŸŽÆ Chief Marketing Officer (CMO)

Where this job comes from

Posted on CINC's careers page, not through a job board

First seen by Remote Rocketship 3 minutes ago

Logo of CINC

CINC

201 - 500 employees

Founded 2011

šŸ’¼ Consulting

šŸ“£ Marketing

šŸ  Real Estate

Consulting • Marketing • Real Estate

<CINC> CINC is an all-in-one SaaS platform that provides real estate teams, brokers, and agents with lead generation, IDX websites, an intelligent CRM, marketing campaign management (Google/Facebook), automation tools, mobile apps, and AI-powered conversational lead conversion. The company also offers training, support, and a referral network to help brokerages and growing teams scale their businesses and convert leads more efficiently.

šŸ“‹ Description

• Develop and own a comprehensive marketing strategy aligned with company objectives and revenue goals • Define brand positioning, differentiation, value propositions, and messaging across key customer segments • Translate market insights, customer needs, and competitive intelligence into marketing priorities • Build integrated plans connecting brand awareness, organic growth, demand generation, product marketing, and customer engagement • Establish a consistent brand narrative across marketing channels and customer touchpoints • Lead, coach, and develop a team of three marketing professionals • Set priorities, ownership, expectations, planning processes, and definitions of success • Own the overall marketing budget and align investments with strategy and revenue objectives • Define marketing KPIs, performance dashboards, and reporting • Use data to guide strategy, investments, evaluation, and optimization • Develop integrated campaigns across organic, paid, email, social, events, and other channels • Lead content marketing, SEO/AEO/GEO, social media, partnerships, and thought leadership initiatives • Provide strategic direction for demand generation, paid media allocation, and campaign optimization • Align Marketing and Sales on goals, demand generation spend, lead volume, conversion rates, lead quality, pipeline contribution, and marketing ROI • Ensure Sales has a predictable pipeline of qualified leads • Partner with Sales to improve lead-funnel conversion • Own marketing strategy for new product, feature, and enhancement launches • Partner with Product, Sales, and Training on positioning, messaging, launch plans, and execution • Develop launch campaigns that drive awareness, interest, and customer adoption

šŸŽÆ Requirements

• Significant experience in B2B marketing, ideally in SaaS, technology, or a subscription-based business • Proven success developing marketing strategies, positioning products, and building brand awareness in competitive markets • Experience leading product marketing, go-to-market strategies, and successful product or feature launches • Deep understanding of organic growth, content marketing, SEO, AI search trends, and modern demand generation • Experience owning marketing budgets and managing investments against measurable business outcomes • Experience leading small, high-performing marketing teams and managing cross-functional initiatives • Strong understanding of the relationship between marketing, sales pipeline, customer acquisition, product adoption, and revenue • Excellent analytical skills and experience using data, attribution, and performance metrics to inform decisions • Exceptional communication, storytelling, and stakeholder management skills • Experience in real estate technology or the real estate industry is strongly preferred • Strategic thinking, decisiveness, and ability to connect marketing activities to business outcomes • Ability to improve existing processes, introduce better ways of working, and build stronger teams • Collaborative approach and ability to work across teams • Resourcefulness in making a large impact with a small team and limited resources • Hands-on approach to strategy, campaign data, messaging, and execution • Ability to test assumptions, measure results, and make evidence-based decisions • Strong focus, organization, structure, discipline, and accountability • Ability to empower a team through clear goals, ownership, and accountability without micromanaging

šŸ–ļø Benefits

• Competitive executive compensation • Benefits • Generous ESPP through FNF • Collaborative, entrepreneurial environment • Opportunity to make a meaningful impact • Opportunity to shape marketing direction, build the brand, bring innovative products to market, develop a talented team, and work closely with business leaders

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ā° Full Time

šŸ”“ Lead

šŸŽÆ Chief Marketing Officer (CMO)

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