Senior Digital Product Analyst

🔥 15 hours ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $98.1k - $156.9k / year

⏰ Full Time

🟠 Senior

🔍 Product Analyst

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Blue Cross NC

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1933

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Blue Cross NC is a health insurance provider that offers a range of health plans and services to individuals and groups. The company focuses on delivering quality healthcare coverage and improving health outcomes for its members through innovative health programs and services. Blue Cross NC is committed to enhancing access to affordable healthcare while supporting the health and wellness of the communities it serves.

📋 Description

• Lead the evolution and maintenance of a digital-first enterprise content governance model in partnership with the enterprise design language system • Create consistency across experiences and repositories, enable clear content architecture, and ensure scalability for AI use cases • Own and maintain a global taxonomy informing information architecture across digital experiences • Foster data quality for scalable AI experiences and build AI engine optimization into digital content • Lead content development for highly regulated key segments • Identify opportunities for content reuse across platforms and channels to create efficiencies in business stakeholder approvals • Incorporate the Blue Cross NC brand, tone of voice, and core messaging • Ensure language is ADA compliant and avoids ableism • Lead content research and performance by identifying key content KPIs • Continuously monitor performance through Customer Journey Analytics, SiteImprove, and user research • Apply design thinking and UX principles to page authoring • Provide strategic recommendations on current and future-state application needs to improve user experience and drive business value • Validate that new application business solutions meet customer experience needs and achieve optimum business benefit

🎯 Requirements

• Bachelor's degree or advanced degree (where required) • 5+ years of experience in related field • In lieu of degree, 7+ years of experience in related field • Adobe analytics certification preferred • CCXP Certified or certified within 1 year of employment preferred • Experience with Adobe Experience Manager (AEM), including AEM as a Cloud Service • Experience with Adobe Photoshop • Experience with Adobe Target • Business intelligence and data analysis • Content creation and content management systems • Data modeling, data science, and data visualization • Digital experiences and enterprise content management systems • Metrics development, product analysis, and reporting and analysis • Search engine optimization (SEO) • Statistical models

🏖️ Benefits

• Annual Incentive Bonus based on annual corporate goal achievement and individual performance • 401(k) with employer match • Paid Time Off (PTO) • Competitive health benefits • Wellness programs