Senior Marketing Analyst

🔥 2 minutes ago

đź’µ $134k - $167k / year

⏰ Full Time

đźź  Senior

📊 Marketing Analyst

Where this job comes from

Posted on Earnest's careers page, not through a job board

First seen by Remote Rocketship 2 minutes ago

Logo of Earnest

Earnest

201 - 500 employees

Founded 2013

đź’Ľ Consulting

📣 Marketing

đź’ł Fintech

Consulting • Marketing • Fintech

Earnest is a financial technology company specializing in refinancing and consolidating student loans. It offers options to help clients reduce their interest rates and tailor loan payments to fit their budgets, without any credit impact. The company focuses on client satisfaction, providing in-house support and flexible refinancing solutions. Earnest's services include refinancing student loans, Parent PLUS refinancing, and personal loans, with the aim of making higher education more affordable and manageable for students and their families. Known for transparent practices and competitive rates, Earnest has refinanced over $19. 6 billion in student loans.

đź“‹ Description

• Partner with marketing channel managers to measure, grow, and optimize channels • Own performance analysis providing visibility into key business and marketing metrics • Design and run experiments, including incrementality tests • Turn experiment results into campaign optimization opportunities • Apply and advance measurement and attribution approaches, including MMM, MTA, and incrementality • Translate findings into clear recommendations for marketing leaders • Build scalable reporting pipelines and data foundations with Analytics Engineering • Extract and organize data from the data warehouse, prospect lists, and site traffic databases • Develop usable, well-modeled data foundations, including dbt models and semantic layers • Serve as the go-to data expert for marketing partners • Surface opportunities for campaign optimization and process improvement • Facilitate data-informed decisions

🎯 Requirements

• 5+ years of experience in marketing or growth analytics • Strong business acumen and intellectual curiosity • Experience assessing performance across Paid, Lifecycle, Direct Mail, and Partnership channels • Fluency in marketing measurement, attribution methodologies, incrementality testing, funnel analysis, and ROI modeling • Advanced SQL skills • Experience using Python or R for exploratory analysis, modeling, or experimentation • Hands-on experience with dbt, Snowflake, and Looker (or comparable tools) • Experience designing data models and semantic layers • Experience improving data reliability, definitions, and analytics infrastructure • Ability to translate complex analyses into clear, actionable insights and influence stakeholders • Experience working in the financial services industry • Experience working closely with data platform teams to improve marketing data models and tracking • Familiarity with martech platforms and tools, including ESPs and CDPs • Experience partnering with senior marketing leaders on annual planning, forecasting, and long-term strategy

🏖️ Benefits

• Health, Dental, & Vision benefits plus savings plans • Mac computers + work-from-home stipend to set up your home office • Monthly internet and phone reimbursement • Employee Stock Purchase Plan • Restricted Stock Units (RSUs) • 401(k) plan to help you save for retirement plus a company match • Robust tuition reimbursement program • $1,000 travel perk on each Earnie-versary to anywhere in the world • Competitive days of annual PTO • Competitive parental leave • Annual performance-based bonus

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