Senior Industry Marketing Analyst

Job not on LinkedIn

🔥 1 minute ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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Unisys

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1980

💼 Consulting

📦 Logistics

🤖 Artificial Intelligence

💰 Post-IPO Debt on 2020-10

Consulting • Logistics • Artificial Intelligence

Unisys is a global technology solutions company that specializes in providing digital workplace solutions, cloud and applications services, enterprise computing, logistics optimization, and consulting. Leveraging artificial intelligence, Unisys accelerates productivity and drives innovation by offering cutting-edge solutions that enhance the efficiency of businesses and public services. The company collaborates with leading organizations worldwide to create tailored AI models and digital experiences that secure and improve business processes, ultimately realizing the full potential of AI. Unisys also plays a key role in logistics optimization using quantum computing and data analytics to enhance capacity utilization and route planning. Emphasizing cybersecurity and compliance, Unisys ensures a secure business environment for its clients.

📋 Description

• Report to the Industry Marketing Lead • Help execute, manage, and report on marketing efforts targeting Tier 1 and Tier 2 industries • Bring Unisys go-to-market programs to life to support short- and long-term business goals • Develop and execute industry events, industry-focused research, client stories, content, digital demand-generation campaigns, webpages, media and analyst initiatives, sales-enablement tools, and internal training • Track budgets, program progress, and KPIs; analyze results and build reports • Partner with solution marketing, field marketing, sales, communications teams, and business leaders to facilitate deliverables • Support industry content and asset development and manage digital campaign timelines and lifecycles • Maintain visibility into industry-specific client story production and related activations • Coordinate industry events and help manage the overall industry event calendar • Support end-to-end event planning and reporting processes • Manage industry webpage inventory, develop new pages, update content, and report on webpage performance • Assist with media relations, industry analyst initiatives, sales-enablement tools, internal training materials, and internal communications • Support programs that build brand awareness, engage target accounts, and generate qualified pipeline for Unisys

🎯 Requirements

• Undergraduate degree in marketing, business, or a related field • 3 to 5 years of integrated marketing experience in a B2B technology environment • Proven success planning and executing marketing programs that support demand generation and pipeline growth • Experience working across virtual teams and navigating complex stakeholder groups • Strong project management skills with the ability to manage multiple deadlines and priorities • Familiarity with content development, digital marketing, workflow and project management tools, and marketing measurement practices • Excellent communication, presentation, and program management skills • Strategic thinking with a hands-on approach to execution • Experience supporting enterprise technology, services, or global solution-based marketing • Background in B2B integrated marketing program execution and measurement • Experience developing industry content and narratives tied to business outcomes • Familiarity with, or willingness to learn, analyzing data to optimize marketing programs • Highly organized with a proactive, “can do” attitude and the ability to manage multiple programs and events in a fast-paced environment • Experience with marketing and sales automation platforms such as Salesforce.com, and comfort working with data to inform decisions • Knowledge of social media, digital marketing, and integrated program best practices • Experience working with external agencies and partners, including event, telemarketing, advertising, and digital agencies • Applicant should be eligible for any required U.S. Government authorizations related to export-controlled commodities and technology

🏖️ Benefits

• Unlimited paid time off • 401(k) match • Comprehensive healthcare • HSA matching • Ongoing learning opportunities • Video interviews as part of the hiring process

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