Demand Generation Campaign Coordinator

🕒 October 14

🇺🇸 United States – Remote

💵 $0 - $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Lasso CRM

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Lasso CRM is a software solution designed for home builders, real estate developers, new home agencies, and manufactured home dealerships. It simplifies lead management and aims to increase conversions by providing custom-built software tailored for the residential construction industry. Lasso CRM is part of an integrated ecosystem of software solutions that addresses the unique challenges faced by home builders and contractors, facilitating streamlined operations and optimized processes across various aspects of construction management.

📋 Description

• Own day-to-day execution of approximately 4–5 owned webinars per month, including timelines, speaker coordination, registration setup, promotion, testing, live-event logistics, and follow-up • Execute additional ad hoc third-party webinars • Utilize BigMarker to build, manage, and produce webinars • Execute tasks within Marketo and Salesforce to support promotion, registration, and post-event campaign activity • Coordinate marketing deliverables for trade shows and events with the centralized events team • Manage multiple webinar, event, and campaign projects simultaneously in Asana; identify dependencies, flag risks, and keep work moving • Partner with demand generation managers, creative, content, digital, sales, product marketing, and other stakeholders to execute campaigns • Set up, test, and deploy campaign assets and workflows in marketing tools • Track campaign and event performance, support reporting, and identify opportunities to improve execution and results • Maintain project plans and marketing calendars

🎯 Requirements

• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience • B2B marketing experience demonstrating the ability to independently execute campaigns or events from planning through follow-up • Strong project management skills and a track record of balancing competing priorities in a fast-paced environment • Confidence working in technical marketing tools; experience with BigMarker, Marketo, Asana, and Salesforce is especially valuable • Ability to learn complex industries, distinguish among multiple products and ICPs, and translate campaign strategy into accurate execution • Excellent communication, stakeholder coordination, and attention to detail • A proactive approach: clarify what needs to happen, solve problems, and keep projects moving without step-by-step direction

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