Digital Marketing, Content Specialist

Job not on LinkedIn

🔥 13 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ECN

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1955

⚡ Energy

🔬 Science

Energy • Science

ECN is the Energy research Centre of the Netherlands and one of Europe’s largest research organizations focused on enabling the transition to a sustainable energy system. It develops knowledge and technology across sustainable energy generation, energy efficiency, system integration and environmental impacts, and performs measurement, material testing, analyses, policy studies and technology development. ECN’s identified focus areas include solar and wind energy, biomass, energy efficiency, energy engineering, environment, policy studies and system integration — all aimed at creating safe, efficient, reliable and environmentally friendly energy systems.

📋 Description

• Plan, launch, and manage digital advertising campaigns driving patient recruitment across active and pipeline clinical trials • Build and optimize Google Ads Search and Display campaigns across multiple clinical trial indications • Conduct keyword research using symptom-based, treatment-based, therapy-based, and condition-management terms • Monitor daily ad spend, adjust bids and targeting, maintain budgets, and escalate budget amendment requests when needed • Pause, restructure, and relaunch underperforming campaigns based on lead quality, cost-per-lead, and enrollment conversion data • Manage and optimize Google Business Profile listings for applicable clinical trial sites • Build and manage paid social and display campaigns on Meta and other assigned platforms • Track, interpret, and report lead volume, cost-per-lead, click-through rate, conversion rate, lead-to-screen ratio, and enrollment conversion metrics • Generate weekly and monthly performance summaries for PAE leadership • Align campaign data with site-level screening and enrollment metrics and recommend strategy adjustments • Evaluate campaign success by indication, site location, and platform, recommending budget reallocation, keyword expansion, audience refinement, or campaign termination • Maintain spend tracking records by study and platform and support monthly invoice reconciliation • Write patient-facing phone scripts, prescreening questionnaires, ad copy, email templates, SMS templates, and landing-page content • Design and produce study-specific recruitment materials using Canva or comparable design platforms • Develop complete ad packages with copy, visual creative, audience targeting, budget, timeline, and platform formatting within 7 days of approval • Maintain an organized, version-controlled library of approved creative assets, scripts, and templates • Ensure patient-facing materials receive IRB and sponsor approval before deployment and maintain approval status logs • Collaborate with recruitment coordinators, site managers, and PAE leadership to align campaign assets with site needs and organizational priorities

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field • Equivalent combination of education and directly relevant experience will be considered • Minimum 2 to 4 years of experience managing Google Ads campaigns, including Search and Display campaign types • Demonstrated experience writing and managing Meta (Facebook and Instagram) advertising campaigns • Proven ability to interpret lead performance data, including cost-per-lead, lead-to-conversion ratios, and campaign ROI • Experience writing patient-facing or consumer-facing phone scripts, outreach scripts, or call guides • Demonstrated proficiency in Canva • Experience developing ad copy and creative content across multiple platforms and audiences • Demonstrated ability to manage multiple active campaigns and content projects with competing deadlines • Proficiency in Google Ads platform — required • Proficiency in Meta Ads Manager — required • Proficiency in Canva — required • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) — required • Experience with Google Analytics or comparable web analytics tools — required • Experience with additional paid platforms such as YouTube, TikTok Ads, LinkedIn Ads, or programmatic display — preferred • Experience with Google Business Profile management and optimization — preferred • Experience with project management or task tracking tools such as Trello — preferred • Experience with email marketing platforms such as Mailchimp — preferred • Experience in a multi-site clinical research network • Prior experience in a patient recruitment, patient advocacy, or patient engagement function • Working knowledge of ICH-GCP guidelines, FDA regulations, and IRB processes • Experience building or managing recruitment performance dashboards or business intelligence reporting tools • Background in content writing or marketing communications in a healthcare or clinical research context • Must have a dedicated, distraction-free remote work environment with reliable high-speed internet access • Must be available during core business hours and responsive during study award notification periods regardless of time zone

🏖️ Benefits

• Dedicated, distraction-free remote work environment • Reliable high-speed internet access • Responsive during study award notification periods regardless of time zone