Senior Product Marketing Manager

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $150k - $170k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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EdSights

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📚 Education

☁️ SaaS

🤖 Artificial Intelligence

🔥 Funding within the last year

💰 $80M Private Equity Round - EdSights on 2025-09

Education • SaaS • Artificial Intelligence

<EdSights> EdSights is a student-success platform that amplifies the student voice to improve engagement, retention, and persistence at higher-education institutions. The company provides an AI-powered SMS engagement system, an AI chatbot for 24/7 student support, and real-time analytics including a Student Voice Score (SVS) benchmark to surface intervention opportunities and institutional insights. EdSights partners with universities to deliver conversational data, automated interventions, and integrations that reduce advisor workload while increasing student satisfaction and retention.

📋 Description

• Define and own positioning and messaging for product line(s) • Lead launch planning for new features and product releases, from messaging through channel strategy • Conduct ongoing competitive research and synthesize insights for GTM and Product teams • Represent Marketing in product conversations and translate market insight into roadmap input • Partner with Growth and Event Marketing on integrated campaigns driving awareness and pipeline • Develop content across channels, including blog posts, case studies, and conference presentations • Partner with Sales and CX leadership to analyze wins, losses, expansions, and churn • Sharpen positioning and enablement based on customer and revenue insights • Develop frameworks and materials enabling AEs, BDRs, and CX teams to execute the GTM narrative • Report to the Head of Marketing as a senior individual contributor

🎯 Requirements

• 4–7+ years of B2B product marketing experience, preferably at a growth-stage SaaS company • Proven track record of owning end-to-end GTM motions from positioning through launch through growth, with demonstrated pipeline and revenue impact • Experience in a sales-led GTM motion • Ability to drive cross-functional alignment across Product, Marketing, Sales, CX, and executive leadership • Excellent communication and writing skills • Ability to translate complex product capabilities into crisp, compelling customer-facing messaging • Active use of AI to work efficiently • Systems thinking and ability to build repeatable processes and scalable assets • Experience in EdTech or higher education, particularly marketing to Enrollment, Student Success, and/or Admissions teams (nice to have) • Experience as the first or only PMM at a company, building programs from scratch (nice to have)

🏖️ Benefits

• Remote-friendly work • Unlimited PTO • Paid parental leave • Competitive compensation • New Apple hardware • 401k matching • Strong health and wellness benefits • Mission-driven work supporting higher education • Values-driven, collaborative culture • Opportunity to grow with a fast-scaling EdTech company