Senior Product Marketing Manager

Job not on LinkedIn

🔥 13 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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UWorld

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

UWorld is a company that specializes in producing high-quality test preparation materials for a wide range of exams. Their goal is not only to prepare individuals for their exams but also to facilitate ongoing success in their academic or professional careers. UWorld offers test prep for various professional and academic exams including accounting (CPA, CMA, CIA), finance (CFA, CMT), legal (Bar Review, JD-Next), medical (USMLE, COMLEX, NCLEX), as well as high school and college entrance exams (SAT, ACT, AP). The company is committed to impact and excellence in helping students and professionals achieve their goals.

📋 Description

• Develop and execute comprehensive product marketing strategies for Surgent products and solutions • Establish product positioning, messaging, value propositions, and differentiation for key audiences and market segments • Translate complex product capabilities into customer-focused benefits and stories • Develop go-to-market strategies for new products, features, and enhancements • Partner with Product Management to influence product strategy using market trends, customer needs, and competitive intelligence • Inform product roadmaps and pricing strategies through market, customer, competitive, and performance insights • Lead annual planning and budget management for the vertical • Identify opportunities to increase product adoption, revenue, and customer retention • Oversee SEO, SEM, email, social, web, influencer, and affiliate strategy • Research customer needs, industry trends, competitive dynamics, and emerging opportunities • Develop buyer personas and customer journey maps • Lead product marketing strategy for launches and major enhancements • Create launch plans, messaging frameworks, positioning documents, sales tools, and campaigns • Collaborate with Product, Sales, B2B Marketing, Demand Generation, Content, Creative, and other teams • Establish launch objectives, KPIs, timelines, and post-launch measurement • Lead a vertical marketing team developing awareness, engagement, qualified leads, and adoption campaigns • Direct website messaging, email campaigns, digital advertising, webinars, events, thought leadership, and other initiatives • Develop customer-facing content demonstrating how UWorld solves meaningful audience problems • Monitor and optimize product marketing KPIs, campaigns, pipeline, adoption, and customer engagement • Communicate performance, insights, and recommendations to Marketing and Executive Leadership

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field • 7+ years of experience in product marketing, B2B marketing, or a related marketing discipline • Strong understanding of the professional services industry, including buyer decision-making, buying processes, and key stakeholders • Ability to manage, develop, and set clear priorities for a team of direct reports • Experience developing product positioning, messaging, go-to-market strategies, and sales enablement programs • Strong analytical skills and ability to translate market and customer data into actionable strategies • Experience with SEO, SEM, email, graphic design, and social media best practices • Experience with SEO analytics programs such as Google Analytics, Google Search Console, SEM Rush, or similar • Excellent written, verbal, and presentation skills • Ability to collaborate effectively with Product, Sales, Marketing, and Executive Leadership • Ability to manage multiple projects and priorities in a fast-paced environment

🏖️ Benefits

• Competitive compensation (contingent on experience) • Paid time off (based on sliding scale according to hire date and work hours) • Parental leave • Bereavement leave • 8 hours of volunteer time • Generous paid holiday schedule, including the entire week of Christmas • Comprehensive medical, vision, dental, life, disability, and pet insurance • 401(k) retirement plan with 5% employer matching (eligibility after 90 days of employment) • Annual professional and career development opportunities • Social Committee offering an inclusive environment to get to know coworkers in a fun way