Senior Product Marketing Manager – Cybersecurity

Job not on LinkedIn

🔥 13 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 13%

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Stellar Cyber

WebsiteLinkedInAll Job Openings

51 - 200 employees

🔒 Cybersecurity

🤖 Artificial Intelligence

🏢 Enterprise

💰 $38M Series B on 2021-11

Cybersecurity • Artificial Intelligence • Enterprise

Stellar Cyber is a company that provides an automation-driven security operations platform seamlessly integrating next-generation SIEM, Network Detection and Response (NDR), and Open Extended Detection and Response (XDR). Their platform utilizes advanced AI to quickly detect and correlate cybersecurity threats across various security tools, offering comprehensive threat intelligence and automated incident response to enhance security operations for enterprises, MSSPs, and MSPs. With a focus on reducing security operation costs and improving threat response times, Stellar Cyber helps organizations protect their entire attack surface, including on-premises, cloud, and IT/OT environments.

📋 Description

• Develop compelling positioning, messaging, and value propositions for the cybersecurity platform and solutions. • Translate technical features and capabilities into clear customer benefits and business outcomes. • Create marketing narratives tailored to security executives, security operations teams, technical practitioners, and business leaders. • Maintain consistent product messaging across campaigns, presentations, web content, videos, events, and sales materials. • Partner with Product Management on roadmap, customer use cases, product differentiation, and market opportunities. • Monitor cybersecurity market trends, customer needs, emerging technologies, and competitive changes. • Conduct competitive analysis covering product capabilities, positioning, pricing, strengths, weaknesses, and go-to-market strategies. • Develop competitive battlecards, comparison guides, objection-handling materials, and win/loss insights. • Equip Sales and customer-facing teams to articulate competitive advantages. • Share actionable market intelligence with Product, Sales, Marketing, and executive leadership. • Develop and deliver product and cybersecurity training for sales representatives, sales engineers, channel partners, and customer-facing teams. • Build sales enablement materials including pitch decks, solution briefs, talk tracks, FAQs, playbooks, battlecards, and customer presentations. • Partner with Sales leadership to identify knowledge gaps and develop ongoing enablement programs. • Support strategic customer meetings, field events, webinars, and partner training when needed. • Develop solution briefs, white papers, presentations, blogs, web copy, thought-leadership pieces, and customer-facing materials. • Create scripts, storyboards, and messaging for product videos, demonstrations, webinars, and multimedia campaigns. • Collaborate with creative, digital, communications, and demand-generation teams on engaging campaigns. • Work with customers and internal teams to develop case studies, testimonials, and proof points. • Lead product launches and go-to-market programs with Product, Sales, Demand Generation, Communications, and Customer Success. • Define target audiences, buyer personas, use cases, launch plans, messaging, content requirements, and success metrics. • Support industry analysts, media briefings, events, conferences, and market-facing activities. • Measure product marketing and sales-enablement effectiveness and recommend improvements. • Create differentiated product positioning, strengthen sales knowledge, improve competitive readiness, produce compelling content, execute launches, and increase market awareness, sales confidence, and customer engagement.

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, cybersecurity, computer science, or a related field. • 7+ years of product marketing experience, including significant experience in cybersecurity or enterprise security technology. • Strong understanding of cybersecurity buyers, market dynamics, enterprise sales cycles, and security operations. • Knowledge of areas such as SIEM, threat detection and response, security analytics, XDR, NDR, endpoint security, cloud security, SOC operations, or related technologies. • Demonstrated experience developing product positioning, messaging, competitive intelligence, and go-to-market strategies. • Proven ability to train and enable sales teams on complex technical products and cybersecurity concepts. • Excellent presentation, storytelling, writing, and verbal communication skills. • Experience developing video scripts, webinars, product demonstrations, and multimedia content. • Ability to communicate effectively with both highly technical audiences and executive business stakeholders. • Strong project-management skills with the ability to manage multiple priorities in a fast-paced environment. • Experience working collaboratively with globally distributed Product, Engineering, Sales, and Marketing teams. • Preferred: Experience marketing a cybersecurity platform rather than a single-point solution. • Preferred: Previous experience supporting enterprise security sales and channel-partner organizations. • Preferred: Familiarity with analyst relations and industry research organizations. • Preferred: Experience conducting win/loss analysis and developing competitive sales strategies. • Preferred: Understanding of security frameworks, regulatory requirements, and modern security architectures. • Preferred: Experience working in a high-growth cybersecurity or SaaS organization.

🏖️ Benefits

• Pre-IPO Stock Options • Medical, Dental & Vision care • 401(k) • Employee Assistance Program • Employee Discount Program • Life Insurance • Paid time off • Referral Program • Rewards and Recognition Program