Senior Product Marketing Manager

🔥 19 hours ago

🇺🇸 United States – Remote

💵 $157k - $171k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 21%

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Logo of Fundraise Up

Fundraise Up

51 - 200 employees

🤲 Charity

💳 Fintech

☁️ SaaS

Charity • Fintech • SaaS

Fundraise Up is a digital platform that revolutionizes the way nonprofits conduct online fundraising. It offers a suite of tools designed to enhance donor engagement and boost conversion rates, including optimized campaign pages, a checkout system, and pre-built UI components. Fundraise Up supports global fundraising with multi-language capabilities and provides comprehensive security features to protect both donor data and the fundraising process. It integrates seamlessly with various platforms and uses artificial intelligence to personalize the donation experience. Its mission is to maximize donations for causes worldwide through innovative technology and strategic partnerships with nonprofits.

📋 Description

• Own go-to-market strategy for new segments, defining audience, positioning, success metrics, and execution. • Set and own commercial targets for each segment with RevOps and Sales, including pipeline influenced, closed-won revenue, adoption, and executive reporting. • Run the GTM operating model end to end, including milestones, owners, KPIs, and reporting cadence. • Partner with Content, Rev Marketing, and Marketing Management to create campaigns, case studies, and enablement assets. • Lead sales and CS enablement through messaging frameworks, playbooks, and talk tracks. • Identify partner-specific opportunities with the Partnerships team. • Drive senior-level alignment across Product, Sales, CS, and Marketing, and run quarterly GTM reviews. • Actively use AI in day-to-day work and identify opportunities for AI to transform functional workflows.

🎯 Requirements

• 8-12+ years in Product Marketing, Go-to-Market Strategy, or Commercial Marketing within a high-growth B2B SaaS environment. • Proven success leading cross-functional GTM launches tied to pipeline and revenue outcomes. • Experience driving growth across multiple segments, whether by vertical, customer type, or geography. • Experience running integrated GTM across a range of channels, including Google Ads, LinkedIn, Meta, content, social, partnerships, and lifecycle. • Strong analytical mindset, with the ability to build and interpret data to measure adoption, pipeline impact, and ROI. • Deep collaboration experience with Product, Demand Gen, Sales, CS, and Content teams. • Executive-ready communication and presence, with the ability to influence senior stakeholders and shape decisions. • Operates with urgency, ownership, and strategic clarity in fast-paced environments.

🏖️ Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family. • FSA and HSA Spending Account. • 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday. • 401(k) plan with company match. • 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D. • Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers). • Generous home office stipend to support your remote workspace. • Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars). • Charitable giving program and paid volunteer time off with registered non-profits.

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