Senior Director, Demand Generation

Job not on LinkedIn

🔥 1 hour ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $180k - $250k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

412th Test Wing, Edwards Air Force Base

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1933

🎖️ Defense

💼 Consulting

📦 Logistics

Defense • Consulting • Logistics

412th Test Wing, Edwards Air Force Base is a key component of the U. S. Air Force dedicated to aerospace testing and evaluation. The Wing oversees various programs aimed at enhancing mission capabilities and safety within the military aviation sector. It plays a crucial role in supporting Edwards Airmen and fostering innovation through initiatives like the Spark Tank Competition, emphasizing education and community engagement in STEM fields.

📋 Description

• Set strategy and drive measurable results across demand generation and revenue marketing • Own the end-to-end pipeline and revenue engine—from first signal to closed deal • Shape how Paylocity competes and wins in an AI-defined marketplace • Define and manage a multi-million-dollar demand generation budget across various channels • Establish metrics, attribution frameworks, and reporting cadences for revenue outcomes • Lead rigorous performance analysis across the full funnel • Drive AI Search Optimization strategy and build brand visibility in AI-native environments • Set the digital marketing strategy and execution plan across the prospect journey • Achieve monthly lead generation and funnel conversion targets • Build full-funnel nurture and acquisition journeys informed by real-time behavioral data • Lead strategy for data-driven digital campaigns that resonate with HR and business decision-makers • Drive funnel optimization across all stages to maximize conversion velocity and quality • Influence website conversion strategy for AI-era buyers • Recommend improvements to marketing automation and analytics infrastructure • Provide executive-level reporting on budget utilization and revenue attribution • Lead, develop, and inspire a high-performing team of senior marketing leaders

🎯 Requirements

• 15+ years of progressive, senior leadership experience in demand generation within B2B SaaS • Proven track record owning and managing large, multi-million-dollar demand generation budgets • Prior experience leading demand generation through rapid growth and significant market disruption • Demonstrated success as a leader of leaders, building and developing high-performing senior marketing teams • Ownership of AI Search Optimization, including direct command of Generative Engine Optimization (GEO) • Comprehensive digital marketing expertise spanning paid media, SEO, and AI-powered personalization • Experience evaluating, adopting, and scaling emerging AI platforms • Strong business judgment and financial acumen • People-focused leader with extensive experience managing and developing senior marketing talent • Exceptional execution skills and a growth-oriented, test-and-learn mindset • Strong executive presence with exceptional written and verbal communication skills • Prior experience in change management, unifying functional areas, and leading organizations through transformation

🏖️ Benefits

• medical, dental, vision, life, disability, and a 401(k) match • perks that support you, your family, and your finances • career development opportunities