Growth Marketing Manager

Job not on LinkedIn

🔥 47 minutes ago

🇺🇸 United States – Remote

💵 $110k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Elm Street

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

💼 Consulting

📣 Marketing

🏠 Real Estate

Consulting • Marketing • Real Estate

Elm Street is a provider of integrated, end-to-end technology and marketing solutions for real estate professionals. The company offers a suite of cloud-based tools — including IDX Broker, IXACT Contact, OutboundEngine, Aiva, and VoicePad — to help agents, brokers, teams, and developer partners capture leads, manage contacts, build MLS-integrated websites, automate marketing, and streamline workflows. Elm Street positions itself as a SaaS platform combining innovative technology, marketing expertise, and dedicated support to help real estate businesses connect, convert, and retain clients.

📋 Description

• Own lifecycle marketing across Elm Street Technology's product family, including IDX Broker, IXACT Contact, OutboundEngine, VoicePad, and Aiva • Shape and drive customer lifecycle strategy across all Elm Street Technology brands • Identify lifecycle gaps and build programs to address them • Design, build, and optimize automated lead nurture sequences for organic and non-paid channels • Build onboarding and product adoption journeys with Customer Success • Own trial-to-paid conversion sequences, prioritizing new product launches • Develop retention, win-back, cross-sell, and upsell campaigns • Own CRM segmentation strategy and marketing workflow execution within GoHighLevel • Manage list hygiene, deliverability, and campaign optimization • Partner with Customer Success, Revenue Operations, Product, and Sales to align campaigns and workflows • Support new product launches by building customer journey infrastructure • Analyze campaign and funnel performance data • Report on key metrics and continuously test and improve lifecycle programs

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent working experience • 4–5 years of experience in lifecycle marketing, marketing automation, CRM marketing, or demand generation • Hands-on experience building automated customer journeys, including lead nurture, onboarding, trial-to-paid, and retention/win-back • Hands-on experience with a marketing automation platform such as GoHighLevel, HubSpot, Marketo, Iterable, Braze, Customer.io, ActiveCampaign, or similar • Experience building workflows, segmentation, and campaigns • Strong analytical skills and experience measuring and reporting on funnel metrics, conversion rates, and campaign performance • Experience collaborating cross-functionally with Product, Sales, Customer Success, and Revenue Operations • Excellent written communication skills, including the ability to write and refine campaign copy independently • Experience partnering with Customer Success and Revenue Operations/CRM ownership functions • Experience nurturing and converting leads from organic/inbound channels such as SEO, content, referral, and organic social • Experience supporting a SaaS product launch or new product introduction • Experience working across multiple brands or a product portfolio simultaneously • Familiarity with SQL or comparable data querying/analysis tools • Self-motivated, data-driven, and comfortable operating autonomously in a fast-paced, scaling environment • Strong project management skills for managing multiple lifecycle programs simultaneously • Embraces AI tools and looks for ways to apply them to lifecycle marketing work • Must reside in and be authorized to work in the United States • Must be authorized to work in the United States without current or future employer sponsorship

🏖️ Benefits

• Eligible employees may participate in Elm Street's bonus programs • Eligible employees may participate in Elm Street's equity programs • Eligible employees may participate in Elm Street's benefits programs • Fully remote position • AI tools encouraged to scale programs, speed execution, and create efficiency