Senior Influencer Marketing Manager

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $105.7k - $149.3k / year

⏰ Full Time

🟠 Senior

💅 Influencer Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Empower

WebsiteLinkedInAll Job Openings

10,000+ employees

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

Empower is a leading provider of financial services focused on helping individuals and organizations achieve financial freedom through retirement planning and investment management. Serving over 19 million Americans, Empower offers a comprehensive suite of finance-related services, including smart planning and investment advice, and tools like the Empower Personal Dashboard™ for a complete financial view. The company is renowned as a top retirement plan provider and works closely with personal investors, workplace plan savers, plan sponsors, and financial professionals. Empower is also recognized for initiatives in Diversity, Equity, Inclusion, and has a social commitment that bolsters community impact.

📋 Description

• Define, lead, and continuously evolve Empower’s enterprise-wide influencer marketing strategy across social media platforms • Establish strategic vision, creative direction, content guidelines, and partnership governance for influencer marketing initiatives • Identify emerging social media platforms, creator trends, audience behaviors, and cultural opportunities • Develop and manage the annual influencer marketing operating plan, investment strategy, and budget allocation • Provide strategic oversight of external influencer marketing agencies, including performance, accountability, and delivery • Lead influencer marketing initiatives across always-on programs, product launches, brand campaigns, and strategic partnerships • Oversee influencer identification, evaluation, partnership negotiations, contracting, and relationship governance • Partner with Brand, Social Media, Communications/Public Relations, Creative, Legal, Media, Data, and Product teams • Establish KPIs, measurement frameworks, reporting standards, and optimization strategies • Present performance, investment recommendations, and strategic insights to senior leadership • Own influencer compliance, brand safety, and risk management frameworks aligned with FTC guidelines, regulatory requirements, and company policies • Drive outcomes through cross-functional collaboration, agency leadership, and indirect influence

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field • 8+ years of marketing experience, including substantial specialization in influencer marketing • Demonstrated experience developing and leading enterprise-scale influencer marketing strategies and programs • Experience managing influencer marketing agencies, external partners, and complex stakeholder relationships • Experience overseeing influencer partnership negotiations, contracts, and marketing investments • Working knowledge of FTC endorsement guidelines, influencer disclosure requirements, and brand safety practices • Strong analytical skills, including experience defining marketing KPIs, evaluating campaign effectiveness, and communicating performance insights • Strong written and verbal communication skills, executive presentation capabilities, and cross-functional stakeholder management experience • Ability to influence business outcomes through indirect leadership and collaboration across multiple functions • Applicants must be authorized to work for any employer in the U.S. • Must have reliable high-speed internet with a wired connection and a suitable home workspace with limited disruption • Must have fiber, cable, or DSL internet connectivity • May be required to work in the office if home work environment and internet connection are inadequate

🏖️ Benefits

• Medical, dental, vision and life insurance • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup • Tuition reimbursement up to $5,250/year • Business-casual environment that includes the option to wear jeans • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year • Paid volunteer time — 16 hours per calendar year • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA) • Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play • Flexible work environment • Other necessary computer equipment provided • Non-sales positions have the opportunity to participate in a bonus program

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