Enrollment Marketing Consultant

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $75k - $93k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Encoura

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Encoura is a provider of research, data-driven SaaS tools and consulting services that help colleges and universities recruit, enroll, retain, and engage students across the full student lifecycle. The company offers a unified platform, proprietary student and market datasets (including ACT-linked sources), advanced prospect-to-enroll search and AI-enabled engagement capabilities, digital marketing services, and strategic enrollment consulting used by over 2,000 institutions. Encoura focuses on market insight, targeted student search, family engagement, and funnel optimization to drive enrollment and retention outcomes for higher-education institutions.

📋 Description

• Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies • Build and maintain relationships with partner institutions through proactive communication and collaboration • Analyze institutional enrollment goals, current marketing efforts, and opportunities to support strategic recommendations • Translate institutional needs into actionable marketing plans aligned with enrollment objectives • Contribute to renewal conversations and identify additional solutions or services aligned with institutional goals • Coordinate student search strategy, prospect segmentation, and purchase planning with Enrollment Services • Develop and implement electronic and print communication plans with the creative team • Support digital marketing through campaign coordination, execution support, and performance monitoring • Partner with internal cross-functional teams to deliver projects accurately and on schedule • Contribute to complex, multi-channel enrollment marketing initiatives • Monitor campaign performance and enrollment metrics, identify trends, and recommend adjustments • Prepare and deliver client reporting, campaign summaries, strategic updates, and performance insights • Incorporate enrollment consulting, market research, and data analysis into campaign recommendations • Optimize student search, communications, digital marketing, and prospect engagement activities • Lead client presentations, training sessions, and strategic discussions as needed • Support internal alignment around client goals, campaign priorities, and project execution • Contribute to knowledge sharing, process improvement, and best-practice development • Participate in professional development in enrollment marketing strategy, communications, and analytics • Within 1 month: understand department structure and observe client engagements • Within 3 months: participate in client-facing solutions and internal cross-functional teams • Within 6 months: assume responsibility for assigned clients and manage ongoing projects

🎯 Requirements

• Bachelor’s degree required; master’s degree preferred • 5+ years of leadership in a marketing services capacity, preferably in an Office of Admissions, Enrollment Management, or Higher Education setting • Experience designing and executing complex, goal-oriented marketing campaigns and/or recruitment strategies • Ability to understand and communicate multifaceted data and outcomes • Prior involvement in strategic student search purchasing and execution • Excellent verbal and written communication skills • Comfortable with public speaking and presenting concepts to large audiences • Knowledge of CRM and other admissions technologies preferred • Extensive knowledge of Microsoft Office products and presentation software • Strong interpersonal skills while fostering honesty, integrity, professionalism, and respect in all interactions • Flexibility and adaptability to changing priorities • Strong organizational and time-management skills with the ability to oversee multiple projects concurrently • Ability to work effectively independently and as part of a collaborative team environment • Successful candidates must complete and pass CLEAR™ identity verification as part of pre-employment screening • Must be eligible to work in the U.S.

🏖️ Benefits

• Health insurance • Retirement contributions • Paid time off • Other programs supporting employee well-being • Certain roles may be eligible for variable compensation in addition to base salary