Associate Vice President – Digital Marketing Strategies

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🔥 0 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

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enrollmentFUEL

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

🤝 B2B

📣 Marketing

Education • B2B • Marketing

enrollmentFUEL is a comprehensive Strategic Enrollment Management (SEM) solutions provider. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help you meet your enrollment goals. With well over 300 years of enrollment management experience, we provide specific, 360-degree solutions to meet your needs. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training.

📋 Description

• Serve as the primary strategic advisor to client institutions on digital advertising initiatives • Provide strategic oversight of multi-channel digital marketing engagements and ensure strong ROI for client-partners • Analyze past campaign performance to optimize ad budgets and maximize outcomes • Oversee keyword strategies, advertising copy, landing page content, and creative assets • Build trusted relationships with senior institutional leaders • Support client retention and growth by identifying opportunities to expand digital and related enrollment services • Manage digital marketing and marketing automation team members • Serve as the internal subject matter expert on digital marketing • Develop enrollmentFUEL’s digital marketing methodologies, tools, and solutions • Partner with sales, client services, and operations teams on discovery conversations, solution design, and proposals • Represent enrollmentFUEL through conference presentations, professional engagement, and thought leadership in higher education • Supervise the Digital Marketing pillar, including digital, marketing automation, and SEO staff

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field required • Master’s degree preferred • Extensive experience developing, managing, and optimizing digital marketing campaigns • Experience in higher education marketing preferred • Comprehensive knowledge of digital marketing platforms, influencer marketing, search engine optimization, AI optimization, advertising metrics, and analytics • Willingness to stay abreast of emerging industry trends • Adaptability regarding new and changing processes and product changes • Demonstrated leadership and communication skills • Ability to collaborate effectively across teams in a remote environment • Strong organizational, project management, and problem-solving abilities • Proficiency with Microsoft Office, Adobe Creative Suite, Canva, and other digital marketing content creation tools

🏖️ Benefits

• Salaried exempt classification • Remote work arrangement • Periodic travel limited to approximately 2–4 times per year