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Demand Generation Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

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Logo of Eptura

Eptura

1001 - 5000 employees

☁️ SaaS

🤝 B2B

🏠 Real Estate

SaaS • B2B • Real Estate

Eptura is a global worktech company that provides a unified, cloud-based workplace operating system to connect people, spaces, and assets. Its SaaS platform combines facility and asset management (EAM/CMMS), space planning, reservations, visitor management, and integrated workplace management (IWMS) with embedded AI capabilities (Eptura AI) to automate maintenance, optimize real estate, and improve employee experience. Eptura serves facility managers, corporate real estate teams, digital workplace leaders, and security teams across enterprise and government customers (including a FedRAMP-authorized offering).

📋 Description

• Execute integrated demand generation campaigns designed to generate pipeline and accelerate revenue growth • Coordinate campaign deliverables across digital, content, product marketing, sales, and operations teams • Manage campaign timelines, project plans, assets, approvals, and launch schedules • Support email, pre/post-event, paid media, and nurture programs • Ensure campaigns are executed accurately and on time across all marketing channels • Support the planning, execution, and optimization of account-based marketing programs targeting strategic accounts • Work closely with sales teams to align campaigns with target account priorities • Build and manage audience segments, target lists, and personalized campaign experiences • Monitor account engagement and recommend actions to improve account progression through the buying journey • Collaborate with revenue operations and sales leadership to align ABM activities with pipeline goals • Track campaign performance and report on engagement, lead generation, pipeline contribution, and ROI • Analyze campaign data to identify trends, opportunities, and areas for improvement • Conduct A/B testing and optimization initiatives • Provide regular reporting and recommendations to marketing leadership • Partner with Product Marketing, Sales, Marketing Operations, and Creative teams • Support campaign planning sessions and quarterly marketing initiatives • Assist with lead management processes, campaign attribution, and reporting requirements • Stay informed on evolving marketing trends and best practices

🎯 Requirements

• 2-5 years of experience in demand generation, digital marketing, campaign management, or a related B2B marketing role • Experience supporting Account-Based Marketing (ABM) programs • Experience executing multi-channel marketing campaigns • Strong project management and organizational skills • Excellent written and verbal communication skills • Comfortable working with marketing analytics, reporting, and performance measurement • Ability to manage multiple priorities in a fast-paced environment • Strong attention to detail and commitment to execution excellence • Experience using platforms such as 6sense, Demandbase, Terminus, or similar ABM technologies (preferred) • Experience with marketing automation platforms such as Marketo, HubSpot, or Eloqua (preferred) • Experience working closely with B2B sales organizations (preferred) • Familiarity with CRM platforms such as Salesforce (preferred)

🏖️ Benefits

• Health, Dental, Vision & Pet Insurance • Dependent, Spousal and Domestic Partner coverage available • Up to $1000 Company HSA Contribution • Medical, Dependent Care and Limited FSA Accounts • Income Protection and Replacement - 100% Company Paid • Short Term Disability • Long Term Disability • Life Insurance • Employee Assistance Program • Flexible PTO • 401K with company match

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