Performance Marketing Strategist

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Lifeway Christian Resources

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1891

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Lifeway Christian Resources is a leading provider of Christian resources, including Bibles, books, church supplies, and digital media tailored for ministry needs. They offer a wide selection of Bible studies, educational materials, and worship resources specifically designed for churches, families, and individuals, aiming to support the church's mission of discipleship and community engagement.

📋 Description

• Execute performance marketing campaigns across digital and offline channels • Coordinate paid media, email, landing pages, and promotions to support lead generation and revenue goals • Track and report campaign metrics including ROMI, CPA, CTR, and pipeline contribution • Contribute to post-campaign analysis and ongoing optimization • Support A/B testing and experimentation to improve conversion rates and campaign efficiency • Follow performance marketing workflows, templates, and best practices • Identify and share opportunities for process improvement • Partner with Product Marketing, Sales, Creative, and GTM Operations • Assist with audience segmentation, list preparation, and data collection • Coordinate with internal teams and external vendors on campaign asset delivery and execution • Escalate issues to senior team members when needed • Travel to the Middle Tennessee area 2–4 times annually for team gatherings

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, required • 3+ years of experience in marketing or performance marketing with hands-on campaign execution • Proficiency in marketing analytics and performance tracking, including ROMI, CPA, CTR, and pipeline contribution • Working knowledge of multi-channel campaign coordination across digital and offline channels • Experience with A/B testing and applying learnings to improve campaign results • Strong cross-functional collaboration skills with Product Marketing, Sales, Creative, and Operations • Clear written and verbal communication with internal partners and external vendors • Ability to travel to the Middle Tennessee area 2–4 times annually for team gatherings • Actively involved in an evangelical Christian church • Experience supporting B2B or multi-channel demand generation campaigns in a matrixed environment preferred • Experience with PowerBI, Monday.com, GA4, Claude.ai, or Workfront preferred • Experience within a mission-driven or ministry-focused organization preferred

🏖️ Benefits

• Work from Anywhere (WFA) culture • Autonomy and flexibility with work hours • Equipment and resources for a productive and ergonomic workspace • All-team meetings several times per year • Travel provided for key team gatherings for remote-based team members • Healthcare • Vacation and sick time • Holiday pay • Care days • 401(k) plan • Maternity and parental leave • Adoption assistance • Mission trip time