Senior Performance Marketing Manager

🕒 August 17

🇺🇸 United States – Remote

💵 $110k - $140k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Outreach

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

🤖 Artificial Intelligence

🏢 Enterprise

Artificial Intelligence • Sales • Enterprise

Outreach is a company that provides an AI-powered sales execution platform designed to streamline workflows and enhance the effectiveness of sales representatives. The platform utilizes artificial intelligence to forecast revenue accurately, manage deals, and optimize the entire sales process. Outreach helps sales teams prioritize tasks, identify prospects, and maintain engagement throughout the customer lifecycle, ultimately aiming to boost win rates and reduce churn. With over 6,000 global customers, Outreach focuses on transforming seller workflows to consistently exceed revenue targets.

📋 Description

• Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs • Manage and optimize paid campaigns across YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta, and Connected TV • Lead development and execution of new channel and campaign experiments to drive pipeline growth • Track budgets and performance goals, and collaborate cross-functionally to achieve KPIs • Create reports and monitor spend, revenue, ROAS, and budgets • Diagnose campaign performance and propose strategies to improve ROAS • Leverage customer segmentation and target-market inputs to optimize media performance • Collaborate with creative, product marketing, and sales teams to develop high-performing ads • Manage a $5M–$8M annual budget portfolio • Manage agencies supporting strategy execution and execute across platforms as needed • Serve as the strategic expert for paid digital programs

🎯 Requirements

• Demonstrated history of delivering measurable results through performance marketing • 7+ years of experience in growth marketing/performance marketing • Comfortable using AI-powered tools for media optimization, performance diagnostics, and audience segmentation • Proficiency with Google, YouTube, LinkedIn, and Bing platforms is essential • Familiarity with additional advertising channels and ability to learn quickly • Hands-on experience with CRM systems such as Salesforce • Strong proficiency with analytics tools and platforms • Exceptional communication and organizational skills • Ability to thrive in a fast-paced, dynamic environment • Building ABM segments and campaigns is a strong plus

🏖️ Benefits

• Flexible time off • 401k to help you save for the future • Generous medical, dental, and vision coverage for full-time employees and their dependents • A parental leave program that includes options for a paid night nurse, and a gradual return to work • Infertility/ assisted reproductive services benefit • Employee referral bonuses • Snacks and beverages in the Office, along with fun events to celebrate • Diversity and inclusion programs that promote employee resource groups