Senior Retention Campaign Manager

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MANSCAPED

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

🏭 Manufacturing

💼 Consulting

📣 Marketing

Manufacturing • Consulting • Marketing

MANSCAPED is a leading brand in men's grooming, offering a range of products designed specifically for male personal care. Their innovative tools and grooming kits, such as the Lawn Mower® and Beard Hedger®, provide effective solutions for body hair management, while their unique aftercare products ensure a comfortable grooming experience. The brand emphasizes quality, skin safety, and customer satisfaction with a commitment to enhancing men's grooming routines.

📋 Description

• Own and maintain localized Email and SMS campaign calendars, translating global strategies into market-specific executions • Develop campaign strategies, creative briefs, and execution plans for promotional, seasonal, lifecycle, loyalty, and ad hoc retention campaigns • Lead end-to-end campaign execution from planning through launch • Coordinate deliverables across Creative, Copywriting, Marketing, CX, Legal, Analytics, eCommerce, and Technology teams • Partner with internal creative teams and external agencies to ensure brand-aligned Email and SMS campaigns • Manage campaign assets, including creative requests, copy, translations, links, promotions, audiences, and approvals • Own campaign QA, validating copy, grammar, links, imagery, pricing, promotions, trademarks, segmentation, dynamic content, rendering, and regional standards • Support and optimize Lifecycle and Loyalty campaigns, including post-purchase, behavioral, cross-sell, win-back, reactivation, and subscription initiatives • Coordinate A/B testing and recommend optimizations to messaging, creative, offers, timing, targeting, and customer experience • Monitor campaign performance and retention KPIs; deliver reporting and insights • Use customer data to develop personalized campaigns • Analyze performance and customer insights to improve retention, subscription growth, customer lifetime value, and campaign effectiveness • Maintain campaign documentation, workflows, calendars, timelines, and process standards • Evaluate marketing best practices, emerging technologies, and industry trends • Perform other duties as required

🎯 Requirements

• 8+ years of experience in retention, CRM, email marketing, lifecycle marketing, or campaign management within an eCommerce or direct-to-consumer environment • Proven experience managing end-to-end marketing campaigns, including planning, cross-functional coordination, execution, quality assurance, reporting, and optimization • Strong understanding of Email and SMS marketing best practices, customer lifecycle marketing, and retention strategies • Experience managing campaign calendars, creative briefs, project timelines, and multiple concurrent initiatives in a fast-paced environment • Ability to collaborate cross-functionally with Creative, Copywriting, Analytics, Legal, Marketing, Product, and Technical teams • Strong project management and organizational skills with exceptional attention to detail and ability to manage competing priorities and deadlines • Experience with Email Service Providers (ESPs) and SMS marketing platforms; Klaviyo and Attentive experience is a plus • Familiarity with customer segmentation, audience targeting, campaign personalization, and lifecycle marketing concepts • Understanding of email QA processes, rendering considerations, deliverability best practices, and testing platforms such as Litmus or Mailgun Inspect • Analytical experience interpreting campaign performance, A/B testing results, and customer insights • Experience with Google Analytics, Asana, Microsoft Office, Figma, Dynamic Yield or Movable Ink, Narvar, Adobe Creative Suite, or similar tools • Familiarity with HTML/CSS and email production principles is preferred • Excellent written, verbal, and interpersonal communication skills • Self-motivated, proactive, adaptable, accountable, and committed to continuous improvement

🏖️ Benefits

• 20 accrued vacation days per year • 40 hours of paid sick leave annually • 3 paid mental health days • 9 paid holidays • Paws & Claws pet insurance coverage • Life insurance, AD&D, and long-term disability coverage • Medical, dental, and vision insurance plans • Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) • Employee Assistance Program • Accident and critical illness plans • Employee 401(k) plan and company match • Monthly utility allowance for WiFi and phone usage • Employee discount on products • Wellness challenges • Paid parental leave • Recognition initiatives • One paid volunteer day per year • Opportunities for advancement