Demand Generation Manager – Enterprise Accounts

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🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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ModMed

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

ModMed is a healthcare technology company that provides specialty-specific electronic health record (EHR) software, practice management, revenue cycle management, analytics, and patient communication tools for medical practices. Their platform integrates AI-powered features—like ModMed Scribe—for clinical documentation, workflow automation, billing assistance, and patient engagement to help specialty physicians streamline operations and improve efficiency. ModMed focuses on serving specialty practices (dermatology, ophthalmology, gastroenterology, orthopedics, OBGYN, etc. ) with onboarding, support, and integrations (FHIR API, telehealth, payment processing).

📋 Description

• Develop and execute comprehensive annual marketing plans covering Demand Generation and Account-Based Marketing strategies • Build and scale targeted ABM programs for large medical practices • Orchestrate multi-channel campaigns to engage key decision-makers through complex buying cycles • Manage vertical campaign budgets • Partner with Product Marketing and Digital Media teams on full-funnel GTM campaigns across paid media, content, events, and outbound plays • Collaborate with Sales Representatives, SDRs, and Solution Engineers on account plays and key account targets • Produce case studies, white papers, webinars, and sales enablement tools with Product Marketing and Corporate Marketing teams • Build and maintain performance dashboards tracking campaign health, account engagement, and funnel velocity • Use data insights to optimize marketing spend • Plan and execute trade shows and event activations to generate enterprise leads and deepen target-account relationships • Own the end-to-end campaign lifecycle from strategy and budget allocation to pipeline acceleration and revenue generation

🎯 Requirements

• Bachelor's degree required • 5+ years of B2B marketing experience with a proven, documented track record owning Demand Generation and Account-Based Marketing strategies • SaaS or software industry experience strongly desired • Healthcare industry experience working with medical practices or health systems preferred • Deep understanding of long, complex enterprise-market buying cycles • Exceptional written, verbal, and presentation skills • Ability to present strategies and metrics confidently to executive stakeholders and sales leaders • Ability to translate complex product capabilities into compelling value propositions for healthcare decision-makers • Ability to travel 15% to 25% for trade shows, event activations, and team alignments

🏖️ Benefits

• Comprehensive medical, dental, and vision benefits • Company Health Savings Account contribution • 401(k) matching contribution of 50% of your contribution deferred on up to 6% of compensation • 100% vesting of matching contributions after one year of employment • Generous Paid Time Off • Paid Parental Leave programs • Company paid Life and Disability benefits • Flexible Spending Account • Employee Assistance Programs • Company-sponsored Business Resource & Special Interest Groups • Professional development opportunities • Tuition reimbursement programs • Unlimited access to LinkedIn Learning • Global presence and in-person collaboration opportunities • Dog-friendly HQ • Remote availability for some roles • Weekly catered breakfast and lunch • Treadmill workstations • Zen and wellness rooms within BRIC headquarters