Senior Growth Marketing Manager, Paid Social

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Talkiatry

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

👥 B2C

Healthcare • B2C

Talkiatry is a virtual psychiatry provider that delivers 100% online psychiatric care and medication management. The platform matches patients to licensed psychiatrists and other clinicians, offers follow-up care with the same provider, and treats conditions such as ADHD, anxiety, depression, bipolar disorder, OCD, PTSD, insomnia and peripartum/postpartum needs. Talkiatry operates in-network with major insurers, provides copay estimates, a patient portal, and resources like quizzes and medication information. The site notes its clinicians average 10 years of experience, represent multiple subspecialties, and speak many languages.

📋 Description

• Plan, execute, and optimize performance marketing campaigns across paid social channels, primarily Meta and TikTok • Own paid social strategy, channel and tactic investment, optimization, scale, and media mix recommendations • Manage budgets and allocate resources to maximize ROI • Direct data-driven creative strategy and collaborate with Creative to develop and test ads • Build forecasts and scenario models for paid social spend, acquisition volume, and scaling • Analyze and present channel, campaign, and experiment performance to stakeholders • Conduct A/B testing, audience segmentation, event optimization, and creative experimentation • Own the paid social landing page testing roadmap and evaluate experiment results • Monitor platform developments and identify channel expansion opportunities • Partner with Data to develop tracking and reporting mechanisms • Apply attribution and measurement judgment across platform and internal performance data • Use AI tools to streamline analysis, reporting, and repetitive workflows • Report to the Director of Paid Growth and collaborate with Growth and Creative marketers

🎯 Requirements

• Bachelor's degree and relevant experience • 5+ years of experience in performance marketing • Deep, hands-on expertise managing and scaling paid direct response campaigns on Meta and TikTok • Personally managed large-scale monthly budgets of $1M+ across paid social channels • Strong understanding of digital marketing metrics, tracking, and attribution • Experience with A/B testing, audience segmentation, experiment design, and interpretation • High analytical self-sufficiency using SQL and BI tools such as Omni, Looker, or Tableau • Experience building forecasts or scenario models for spend and acquisition decisions • Experience using AI tools to improve workflow efficiency and automate repetitive work • Experience marketing B2C services, subscriptions, or other non-ecommerce, higher-consideration direct response businesses • Healthcare/healthtech or regulated-industry marketing experience is nice to have • Must be authorized to work in the U.S.; Talkiatry participates in E-Verify

🏖️ Benefits

• Medical, dental, and vision insurance effective day 1 of employment • 401K with match • Generous PTO plus paid holidays • Paid parental leave • Learning and professional development opportunities • Team well-being support • Collaborative, mission-driven work environment