Senior Paid Search Manager

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ProSites

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

🏥 Healthcare

📣 Marketing

☁️ SaaS

Healthcare • Marketing • SaaS

ProSites is a provider of websites, digital marketing, and practice-efficiency software tailored primarily to dental practices and other community-based professionals (medical, veterinary, accounting/financial via the CPA Site Solutions brand). The company offers dental website design and hosting, SEO, social media and paid advertising (Facebook ads, PPC, Local Services Ads), review management, AI chat, online forms and payments, recall/reminder automation, phone systems, insurance verification, and practice dashboards to acquire and retain patients and automate office workflows. ProSites markets itself as a turnkey digital-marketing and SaaS-style solution for healthcare practices and claims thousands of clients and partnerships with dental associations.

📋 Description

• Own paid search performance across all ProSites verticals, including account structure, bid strategy, budgets, impression share, Quality Score, keywords, negative keywords, targeting, and account architecture • Drive qualified traffic and pipeline through paid search and optimize campaigns in response to market shifts and competitor activity • Provide creative direction for ad copy and graphical ad templates, and manage Display Network placements and contextual advertising channels • Identify ways to minimize click fraud risk across accounts • Use AI tools such as Claude or ChatGPT for ad copy generation, data analysis, reporting, and workflow acceleration • Oversee automated and smart bidding strategies and ensure down-funnel quality data feeds machine-learning bidding loops • Track changes in AI-driven search behavior, AI Overviews, conversational search engines, and answer engines, adapting bidding, keyword, and landing page strategies • Manage paid social advertising on Facebook, Instagram, and LinkedIn as part of an integrated acquisition strategy • Build paid social campaigns, audiences, creative, and structured A/B tests • Partner with brand, content, social, Marketing, Sales, Divisional Presidents, and other cross-functional teams • Own weekly and monthly paid search and paid social reporting, including metrics, goal tracking, and revenue contribution • Design and run A/B and incrementality tests and apply statistical significance to optimization decisions • Monitor web analytics dashboards and reporting tools and provide performance insights and next steps • Collaborate with Sales to support new customer acquisition targets • Communicate campaign performance, timelines, and priorities to marketing leadership • Maintain regular and reliable attendance and perform other duties assigned by management

🎯 Requirements

• 5+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) • Experience managing moderate-to-large scale accounts across multiple verticals • Demonstrated hands-on use of AI tools in daily campaign work • Skilled in automated and smart bidding strategies within Google Ads and Microsoft Advertising, including Performance Max and Google Demand Gen • Proficiency with Google Analytics 4 and Google Tag Manager for tracking, attribution, and conversion measurement • Ability to design and analyze A/B or multivariate tests and apply statistical significance • Experience running paid social campaigns in Facebook Ads Manager, Instagram, and LinkedIn • Strong analytical and Excel skills tied to pipeline and revenue goals • Experience with dashboarding and visualization tools such as Looker, Tableau, and/or DataBox • Familiarity with AI Overviews, conversational search engines, and answer-engine experiences • Excellent written and verbal communication skills • Experience with Salesforce or a comparable CRM • Preferred Google Ads and/or Microsoft Advertising certification • Preferred Meta Blueprint certification • Prolonged periods of sedentary movement • May be requested to work overtime and weekends if necessary • Must be able to lift at least 20 pounds • Certain management positions might be required to occasional travel

🏖️ Benefits

• Salary of $80,000 - $132,500/year • Fully remote work arrangement • Potential overtime and weekend work when necessary • Certain management positions might be required to occasional travel