Lead Specialist, Performance Marketing

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🔥 0 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $90k - $190k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Own day-to-day Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms • Execute and optimize campaigns driving product adoption, student applications, and enrollments • Translate strategic direction into campaign plans, testing initiatives, and optimization recommendations • Monitor performance daily and improve volume, conversion rates, and cost efficiency • Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure • Lead search query analysis and optimization • Manage internal subject matter experts and paid media agency execution • Review agency recommendations and hold agency partners accountable for quality, reporting, and outcomes • Coordinate platform features, beta opportunities, and testing initiatives • Develop and manage testing roadmaps across campaigns, audiences, creative, landing pages, bidding, and automation • Conduct A/B testing and performance analysis • Use AI-enabled tools and platform capabilities to improve efficiency and workflows • Support landing page optimization and conversion performance • Analyze campaign performance and provide actionable recommendations • Create recurring performance reports and dashboards • Ensure tracking, tagging, and measurement frameworks function accurately • Collaborate with Analytics on reporting, attribution, and measurement • Assist with forecasting, spend pacing, and budget allocation • Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams • Communicate insights and recommendations to technical and non-technical stakeholders • Support enrollment planning with projections, market insights, and search demand trends • Contribute to broader performance marketing initiatives and additional digital channels as needed

🎯 Requirements

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns • Expert-level experience with Google Ads and SA360 • Demonstrated success managing large-scale search programs with measurable performance goals • Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement • Experience managing agency relationships and collaborating with cross-functional stakeholders • People management, leadership, and development experience • Strong analytical skills and ability to translate insights into action • Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions • Advanced proficiency in Excel and performance reporting tools • Excellent communication and presentation skills • Microsoft Ads experience preferred • Preferred: experience across multiple geographies, markets, or business units • Preferred: working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels • Preferred: experience in education, lead generation, healthcare, financial services, or complex demand generation businesses • Preferred: familiarity with Marketing Mix Modeling concepts and advanced measurement methodologies • Preferred: experience leveraging AI tools for campaign management, reporting, and optimization

🏖️ Benefits

• Annual incentive program eligibility • Benefits offered by Pearson (linked in the posting)